Shopper Activation Manager

vor 3 Wochen

Zurich, Schweiz Bayer Vollzeit

**At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.**

**Shopper Activation Manager (M/F/d) - 9m contract**

**Your Tasks & Responsibilities**:
The Shopper Marketing Activation Manager is responsible for:

- Developing, producing, coordinating and controlling all below the line (BTL)-programs, POS-materials and trade communications at national / regional levels of consumer health brands.
- Understanding category & shopper insights and use these to develop meaningful, disruptive Shopper communication & activities at POS.
- all in-store BTL and promotions, both online and offline, Trade promotion and Shopper activation activities, across all selected brands and channels.
- Deliver (cost) efficient and effective POS solutions with maximum visibility, in line with Brand, Sales and Category objectives, and within budget limitations; to monitor implementation, to evaluate execution and results.
- Work closely with internal stakeholders (marketing, sales, medical, customer support and supply chain) and take full responsibility for the project management of POS/Trade Promotion and Shopper activation activities.
- Become the POS and in-store activation expert for optimal execution, document center for best practice, sharing the best relevant and innovative ideas.
- Manage 3rd party supplier relationships and on-going performance within agreed KPl's.

**Who You Are**:

- Commercial degree with further education in marketing
- At least 3 years’ experience in POS planning & implementation, in-store activation
- Preferably within FMCG and/or OTC environment
- Strong Project Management skills
- Good understanding of POS & Print industry, incl digital developments
- Good Shopper & Category understanding
- Good analytical understanding (KPIs, measurements)
- Very good MS-Office skills, CRM knowledge, InDesign, SAP
- Excellent interpersonal and communication skills
- Sound presentation, time management, planning and organizational skills
- Must have the ability to work in high pressure environment
- Ability to work proactively alone and within team environment
- Self-starter / Self managing, result oriented¨
- Time management
- Strong written and verbal communication
- Very good language skills in German and English, as well as basic language skills in French

**YOUR APPLICATION**

**Location**:
Switzerland : Zürich : Zurich

**Division**:
Consumer Health

**Reference Code**:
798544

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