Brand Manager Switzerland

vor 1 Woche

Fribourg, Schweiz Tripadvisor Vollzeit

Part of Tripadvisor, TheFork is the leading European restaurant booking platform, providing an online and mobile service to internet users to find, select and book restaurants.

TheFork team aims to inspire and enable people to confidently discover, experience and share food. We operate under a shared set of values that define how we do business and how we interact with our colleagues, our partners, our customers and our food community. We strongly believe that building a diverse workforce of people from all walks of life helps us have a richer, more vibrant, more successful workplace.

We are looking for an experienced and passionate Brand Manager for Switzerland to join our expanding marketing team in DACH region. You will be in charge of making TheFork the most desirable brand to support our business objectives. You will ensure a consistent brand experience across all customer touch points.

What you will do:
You will be responsible in Switzerland on B2C & B2B sides:

- _Local implementation of brand guidelines_
- _Local storytelling definition and activation_

**LOCAL BRAND STRATEGY MANAGEMENT**
- Responsible for defining the brand strategy for Switzerland to match the different goals (launch of the brand in German swiss speaking region, improve global brand awareness, support product launch, etc...) and in line with global brand strategy
- Support the Senior brand manager and the Head of Marketing in the selection of the relevant media planning (display, radio, TV, partnerships), KPIs monitoring and measure media impact with the help of central team
- Chose the relevant external events (food, tech and other places of influence), where TheFork has to be present and define the appropriate calendar
- Identify and establish the relevant brand partnerships

**LOCAL B2C & B2B COMMUNICATION CONTENT**
- Copy Writing : imagine the next "inspirational" campaigns and build the content for B2C & support B2B in French & German (CRM, Blog, Social media)
- Defines key communication messages, key themes of the yearly marketing plan (« marronniers ») and their orchestration during the year - in collaboration with CRM, restaurant offer, sales
- Responsible for defining and producing all marketing-related content (written and visual) to « package » the offer, within brand guidelines
- Responsible for defining and producing all brand-related content for local external communication supports in collaboration with relevant local and international teams
- Responsible for written content in all touchpoints (press releases, blog articles, banners, social media post & stories, press tool kit, presentations, sales kit, etc...)

**PUBLIC RELATIONS, LOCAL COMMUNITY AND SOCIAL MEDIA ACTIVATION**
- Defines PR strategy and calendar (B2B and B2C) and pilot the PR agency
- Defines and roll out local community/ influencers plan and social media strategy in line with brand strategy and guidelines
- In charge of day-to-day community and influencers activation
- Operates day-to-day management of social media
- Audits TheFork presence in all social networks and make recommendations on how to optimize/ improve it
- Defines and pilot the social media and PR - related KPIs

**CUSTOMER SATISFACTION MANAGEMENT & MONITORING**
- Follow up brand awareness, NPS and irritants
- Make recommendations to improve those KPIs

Who you are:
Main competences:

- Master's Degree in Marketing studies
- You've already had a first experience in brand management within or with a Press Agency
- You love writing and you are recognized for your excellent written communication skills and your ability to create inspiring content (Press Release, post, stories, blog articles, presentation)
- Excellent project management, organizational and planning skills
- Understanding of the digital marketing, and the complementarity between ON and OFFLINE campaigns
- You master social media
- A wide degree of creativity
- You are rigorous & pay attention to details
- Native level of french, fluent in English, fluent in German (min C1 level)
- You love food

What we offer
- A permanent Contract - Full time - 100%
- Start date : 01/06/21
- Interesting Benefit Package
- International working team & environment
- Great office in the city center of Geneva near the lake (Eaux - Vives)

Our Values, our culture:
We strongly believe in our values, which are the pillars of our culture. We use them every day at TheFork, when we make decisions, collaborate as a team or respond to our customers.

These values are fundamental to us and we like talking about them more than anything else.
- #ActLikeAnOwner
- #WeAreBetterTogether
- #WeNeverStopLearning
- #WeLoveOurCustomers
- #SpeedWins
- #WeBelieveInTransparency

LI-MH1

  • Director of Brand Strategy

    Vor 5 Tagen

    Fribourg, Schweiz Zoe Drocourt GmbH Vollzeit

    Director of Brand strategy A major luxury brand is looking for a Director of Brand strategy to join its global Headquarters in the French-speaking part of Switzerland. Reporting to the CMO, you will be responsible for defining and implementing strategies to best promote the brand globally. **Key responsibilities**: - Participate in the yearly global...

  • Marketing Brand Manager

    vor 7 Monaten

    Fribourg, Schweiz SodaStream Vollzeit

    SodaStream ist durch und durch unkonventionell - mit seinen Produkten und seinem Marketing: Umweltfreundlich, nachhaltig, innovativ, rebellisch und mit Lifestyle - in jeder Hinsicht etwas Besonderes! Du hast Lust, mit Herz, Humor und Passion unser Wachstum zu begleiten und zu gestalten? Wir suchen per sofort eine/n Marketing Brand Manager (100%) als...

  • Regional Brand Manager

    Vor 4 Tagen

    Fribourg, Schweiz Zoe Drocourt GmbH Vollzeit

    Regional Brand Manager - Beauty (M/F/x) A major Beauty brand is looking for a Brand Manager to manage its distributors in the European region. **Responsibilities**: - Managing, animating and developing the brand’s distributors network - Acting as a business partner with them regarding assortment, stocks, etc. - Developing and implementing the Marketing...

  • Brand Manager Travel Retail Emeaa

    vor 11 Stunden

    Fribourg, Schweiz L'Occitane Vollzeit

    The L'OCCITANE Group is a global, natural and organic ingredient-based cosmetics and well-being products maker, producer and retailer. The Group is built on strong values of entrepreneurship, team work, respect and authenticity. It is committed to developing products that are environmentally friendly and sustainable. The Group has eight brands: L'OCCITANE en...

  • Test Manager/test Lead

    vor 10 Stunden

    Fribourg, Schweiz Next Ventures Limited Vollzeit

    Type **Contract** Test Manager/Test Lead - Switzerland/Remote - 6 months+ For a large bank in Switzerland we are looking for a Technical Test Manager/Test Lead for a 6-12 month long term contract. Start: Immediate Duration: 6-12 months initially Location: Must reside in Switzerland, 2 days in office and the rest remote **Skills Required**: 7+ years...

  • Event Project Manager

    vor 7 Monaten

    Fribourg, Schweiz Cartier Vollzeit

    Reference Code: 94300**Event Project Manager**: - Genève, GE, CH- PermanentThe story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 9000+ colleagues of 105 nationalities...

  • Test Manager Zurich Greenfield Project Freelance

    Vor 7 Tagen

    Fribourg, Schweiz Oliver James Associates Vollzeit

    Test Manager | Zurich | Freelance | Insurance / Financial Services | Urgent Test, Manager, UAT, Zurich, Greenfield, Software, Design, Insurance, Financial, Services, Experience. **The Role** Test Manager | We are currently recruiting for a Test Manager on a contract basis for a leading Financial Services organisation based in Zurich. This role can be...

  • Automotive Area Sales Manager

    Vor 7 Tagen

    Fribourg, Schweiz Cabinet de recrutement Sparkk Vollzeit

    We are exclusively looking for an **Area Sales Manager **in charge of the German part of Switzerland for one of our clients, a leading international car manufacturer. **Your responsibilities**: - Achieve sales and service targets (parts and accessories) in the area of responsibility - Monitor and analyze the sales and service performance of the agents, in...

  • Brand Account Manager Hcv

    Vor 7 Tagen

    Fribourg, Schweiz Abbvie Vollzeit

    **Über AbbVie** AbbVie forscht, um innovative Medikamente bereitzustellen und antwortet damit auf ernsthafte Gesundheitsfragen von heute und morgen. Im Fokus stehen dabei die Immunologie, die Onkologie, die Neurowissenschaften, die Ophthalmologie, die Virologie sowie die Frauengesundheit und die Gastroenterologie. Die Produkte und Dienstleistungen von...

  • Internship - Recruitment Assistant - Zürich

    vor 7 Monaten

    Fribourg, Schweiz Decathlon Switzerland Switzerland Vollzeit

    Since 1976, Decathlon has fulfilled its mission: “Moving People through the Wonders of Sport”. Decathlon is a company with nearly 105,000 teammates around the world, 2,000 stores in 70 countries, 85 product brands, 40 industrial processes. At DECATHLON, happy employees make happy customers: this has been our winning equation for over 45 years. It is...

  • Digital Merchandising Manager Lee

    vor 1 Tag

    Fribourg, Schweiz Kontoor Brands Vollzeit

    Job Description Location: Geneva // Switzerland Kontoor Brands is a global lifestyle apparel company, with a portfolio of some of the world's most iconic denim brands: Wrangler® and Lee®. We design, manufacture and distribute superior high-quality products that look good and fit right, giving people around the world the freedom and confidence to express...

  • Digital Merchandising Manager Wrangler

    vor 1 Tag

    Fribourg, Schweiz Kontoor Brands Vollzeit

    Job Description Location: Geneva // Switzerland Kontoor Brands is a global lifestyle apparel company, with a portfolio of some of the world's most iconic denim brands: Wrangler® and Lee®. We design, manufacture and distribute superior high-quality products that look good and fit right, giving people around the world the freedom and confidence to express...

  • Wealth Management Switzerland

    vor 1 Tag

    Fribourg, Schweiz UBS Vollzeit

    Switzerland - Zürich Business management, administration and support Global Wealth Management **Job Reference #** 253728BR **City** Zürich **Job Type** Full Time, Part Time **Your role** Are you a strategic thinker? Do you want to drive our business forward? Do you know how to steer projects from start to finish? We are looking for someone like...

  • Digital Brand Manager

    vor 1 Tag

    Fribourg, Schweiz ROCKEN Vollzeit

    **Lohn - 110'000 - 120'000**:** Deine Verantwortung**: - Konzeption, Steuerung und Umsetzung von Kommunikationsprojekten zur Stärkung der Marke bei den Zielgruppen - Ausgerichtet an der Unternehmensstrategie verantworten Sie die Weiterentwicklung der Kommunikation und tragen damit wesentlich zum Wachstum der Marke bei - Mitarbeit bei der Weiterentwicklung...

  • Junior Copy Manager

    vor 1 Tag

    Fribourg, Schweiz Odlo International AG Vollzeit

    **About ODLO** ODLO engineers long lasting and largely sustainable technical apparel for active, passionate people. Simple as that. Outside or in. Fast or slow. From base layers and beyond. We're extremely proud to fuel the active lives of people in nearly 40 countries around the world. And to them we say, keep going. ODLO’s on the hunt for a junior...

  • Product Manager Diabetes

    vor 10 Stunden

    Fribourg, Schweiz Novo Nordisk Vollzeit

    Are you looking for a chance to improve patients’ lives and make a difference in the pharmaceutical industry? Have you got strong leadership skills and a business-oriented mindset? Do you have proven experience in the pharma industry? If so, then you might be a perfect fit for our Product Manager Diabetes. **About the department** Novo Nordisk Pharma AG...

  • Client Bid Manager

    Vor 3 Tagen

    Fribourg, Schweiz Dell Technologies Vollzeit

    Client Bid Manager - Medium Business Switzerland MB sales cover the segment of customers also called Mid-Market comprised of accounts with annual Technology spends usually between $50k and $500k. MB sales engages directly with customer accounts to identify needs and position the entire DT portfolio. They then transact either directly with the account...

  • Project Manager of Design Services

    vor 10 Stunden

    Fribourg, Schweiz EAME Regional Office Vollzeit

    Summary **Project Manager of Design Services** We have an exciting opportunity for a **Project Manager of Design Services **to join the Hyatt EAME/SWA team! **About the Role** The Project Manager of Design Services will be responsible for the execution of Hyatt Design Standards. This is a highly collaborative role, functioning across multiple...

  • Global Medical Manager

    Vor 7 Tagen

    Fribourg, Schweiz Hobson Prior Vollzeit

    Hobson Prior are seeking a Global Medical Manager to join a brilliant pharmaceutical corporation on a permanent basis located in Glattbrugg. Our client is focused on discovering the correct treatments for patients suffering from various therapeutic areas. Please note that to be considered for this role you must have the right to work in this...

  • Deputy Store Manager

    vor 7 Monaten

    Fribourg, Schweiz RETAIL Experts Vollzeit

    Für eine führende Luxusmarke suchen wir, nach Vereinbarung, am Standort Zürich City, einen engagierten Deputy / Assistant Store Manager (m/w). **Ihre Aufgaben Als Deputy Manager ist es Ihre Aufgabe, sich aktiv an der Entwicklung des Geschäfts zu beteiligen, den Sinn von Tradition, Qualität und Service respektierend, den Brand zu fördern...