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Marketing Manager, Systems

vor 1 Monat

Home Office, Schweiz Thermo Fisher Scientific Vollzeit

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. Our mission is to improve the management of allergy, asthma, and autoimmune diseases by providing healthcare professionals with sophisticated diagnostic technologies and clinical expertise. By striving to meet these goals, we can both offer healthcare professionals and patients around the world the benefits of predictive ability and earlier diagnosis. But the real results are in better patient care - and in improving people’s everyday lives.

**Our ImmunoDiagnostics Division (IDD) is a global leader in allergy and autoimmunity diagnostics.**

**Location: Europe - Remote**

**Discover Impactful Work**:
As the **Marketing Manager, Systems & Workflow, **you are** **responsible for defining, developing, and driving fully integrated global multi-channel marketing campaigns tailored to clinical laboratories, with the primary aim to raise awareness, drive demand, and help meet our global revenue and growth targets.

**A day in the life**:

- Independently represent and provide Subject Matter Expert (SME) knowledge of clinical laboratories and the Phadia Laboratory Systems product portfolio. Translate that into messaging and marketing programs that elicit action from our target audiences
- Be the authority on clinical laboratory customers, passionate about workflow and operational efficiencies, and how our full offering (systems, service, and allergy & autoimmunity tests) can meet their needs
- Help develop laboratory customer personas and buying journeys based on a comprehensive understanding of the needs and preferences of lab customers
- Ensure value props, messaging, and content is tailored to and resonates with laboratory audiences
- Support the Downstream HCP & Patients Marketing team to develop laboratory focused content across relevant platforms
- Reflect changes in the product portfolio and supporting evidence. Translate those into value propositions tailored to customer needs
- Identify key performance indicators to measure success and report out campaign metrics on a routine basis
- Build and deliver effective sales training for autoimmunity in collaboration with product lifecycle management (PLCM) and Regional Marketing teams
- Collaborate with PLCM, Medical & Scientific (MSA), Regional Marketing, other internal stakeholders and external marketing agencies to develop bold marketing content
- Ensure consistency with brand and company standards.

**Keys to Success**:
**Education**
- Bachelor’s degree or above in biology, immunology, or a related field

**Experience**
- 3+ years of marketing, product management, or similar experience with in-depth knowledge of the clinical laboratory market, ideally within diagnostics or healthcare
- 5 years of experience in a marketing role with proven core competences: marketing program development and execution, channels, segmentation, value propositions and messaging

**Knowledge, Skills, Abilities**
- Possess a strong understanding of how laboratories operate and develop relevant value-based messaging
- Experience developing and implementing marketing campaigns to drive adoption, generate demand and ongoing usage, and build dedicated customers
- Experience in marketing to clinical laboratories
- Strong problem-solving skills and ability to distill complex information into concise and easy to understand concepts and communication
- Great teammate, strong collaborative skills, motivated to operate in a diverse, multicultural environment
- Able to translate strategies into executable plans
- Strong project management skills and able to drive multiple projects forward simultaneously
- Able to navigate ambiguity and handle changing priorities
- Able to work cross-functionally and collaborate across global teams
- Strong written and verbal communication skills and the ability to present publicly to varying audience sizes in an English-speaking environment
- Able to think strategically, operate independently, take initiative, be resourceful, and exercise astute business judgment to drive execution of marketing programs

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.