Content Marketing Manager

vor 1 Tag

PlanlesOuates, Schweiz Alohi Vollzeit

Alohi SA brings together a team of highly competent engineers that focus on merging state-of-the-art technologies with compelling user experience in order to simplify and enhance life for companies and people around the world. The company currently provides FAX.PLUS (the leading online faxing platform) to over 2,000,000 customers worldwide and will soon launch SIGN.PLUS (a legally binding electronic signature platform).

Alohi SA is headquartered in Geneva, Switzerland, and is supported by the state of Geneva through Fongit “Fondation Genevoise pour l’Innovation Technologique” (Switzerland’s premier innovation incubator supporting innovative tech ventures in Geneva).

For this on-site position, we are searching for a Content Marketing Manager who takes full responsibility for our inbound marketing strategies including writing blog posts, newsletter content, and landing pages. The Content Marketing Manager will positively influence our traffic, business leads, build long-term relationships with our current customer base, and establish Alohi as an industry-thought leader across the globe. You will play a key role in driving all content marketing initiatives that will contribute to our long-term growth.

***Responsibilities**
***:

- Build an editorial/content calendar and ensure deadlines are met
- Manage the timely delivery of content from inception through editing, design, and publication
- Produce engaging content (articles, blog posts, newsletters, landing pages) that adheres to brand standards and our marketing strategy
- Study the industry and conduct keyword research to generate new content ideas
- Edit, proofread and optimize content considering SEO and Google Analytics
- Develop a deep understanding of our customers and serve as a brand voice champion for all content
- Measure and analyze success metrics for reporting and content enhancement
- Leverage user insights to craft compelling messaging, and narratives that effectively communicate Alohi’s value proposition and differentiate it from other products in the market
- Ensure all content follows brand guidelines and is consistent in terms of style, quality, tone of voice, and optimized for search and user experience across all channels
- Work closely with the Marketing team to hone the messaging of landing pages, ads, newsletters, and other assets to motivate prospects and customers to engage more deeply
- Share content through various channels, ensuring a strong web presence

**Requirements**:

- Exceptional English oral and written communications skills; impeccable editorial and proofreading skills
- Strong attention to detail
- Great interpersonal skills and willingness to communicate and collaborate with a variety of stakeholders
- Good organization, prioritization, and project management skills
- Hands-on experience with SEO and web traffic metrics
- Maintaining consistent style and voice, adhering to all compliance guidelines
- Bachelor's degree in Marketing, Journalism, or a relevant field
- Proven 3+ years experience as a Content Marketing Manager
- Understanding of web publishing requirements
- Experience in social media platforms
- Good understanding of content practices such as SEO
- Knowledge of Google Analytics, AHREFS, and SEMRush is a plus

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