Communications Lead, Tropical Forest Alliance

vor 3 Wochen

Genf GE, Schweiz World Economic Forum LLC Vollzeit

This is a fixed-term position for a duration of 24 months.

The World Economic Forum, committed to improving the state of the world, is the international organization for public-private cooperation. It engages the foremost political, business and other leaders of society to shape global, regional and industry agendas. The Tropical Forest Alliance (TFA) is the leading global public-private-philanthropic partnership focused on catalysing the power of collective action to drive the world’s transition to deforestation and conversion-free agricultural commodities. 1t.org is part of the World Economic Forum’s efforts to accelerate nature-based solutions and support the UN Decade on Ecosystem Restoration.

Why we are recruiting

This is initially a two-year position with the potential to extend. The position is based at the Forum’s office in Geneva Switzerland.

Reporting lines and interactions

The role is based in Geneva within the World Economic Forum. The person will report to the co-Heads of the Nature Pillar within the Centre for Nature and Climate (CNC) and will work very closely with the existing communications staff in TFA and 1t.org. The person will also work closely with programme staff in TFA, 1t.org, the Nature Pillar, the broader CNC and the Global Communications Group (GCG). Outside of the Forum, this person will work with a broad range of stakeholders, including communications leads within the TFA and 1t.org networks, external communication agencies and members of the media.

The role will direct the work of, and have supervisory responsibility for, one or more communications specialists.

Main responsibilities

Communications planning- Develop, manage and implement multistakeholder communications strategies for TFA and 1t.org - in partnership with the leadership teams in both initiatives.- Lead on the development and continued iteration of the forest and land use narrative and messaging across the nature portfolio, providing up-to-date talking points for Forum leadership and spokespeople as necessary.- Prepare communication tools and content plans for the TFA and 1t.org communities outlining the objectives of TFA and 1t.org and providing updates on activities and progress.- Ensure integration of TFA and 1T.org communications plans, as appropriate, with the communications leads across the Nature Pillar, the CNC and the Forum’s GCG.- Drive collaboration with communications teams among the partner organisations of TFA and 1t.org to ensure consistency of messaging and coordination of actions.- Keep abreast of the latest communication trends as well as emerging trends relating to the breadth of topics covered by TFA and 1t.org work, refining the communication strategy accordingly.- Monitor TFA’s and 1t.org’s brand and reputation, public perception, and identify and make recommendations to address any risks or threats.- Baseline and demonstrate communication progress through outcome focused metrics and data through regular evaluation reports.- Manage the TFA and 1t.org communications budget.

Media engagement and events support- Help manage relevant communications on events for Forum meetings (e.g. Annual Meeting in Davos) and relevant international events including the UN COPs and regional climate weeks.- Develop content (key messages, speeches, blogs, articles, media releases, external reports and business updates) in line with the Forum’s Global Communications strategy, and other communications tools to promote the efforts of TFA and 1t.org to its target audiences.- Coordinate with the Forum GCG and other teams to leverage digital opportunities.- Monitor and leverage Forum Media content that could be relevant to the topic of TFA and 1t.org work in order to ensure consistent messaging and minimize risk.- Contribute to responding to media enquiries and to relevant press releases.

Campaigns and marketing materials- Raise awareness of TFA and 1t.org goals and progress to key stakeholders and audiences by mobilizing community/partner networks.- Deliver effective campaigns based on TFA and 1t.org’s core objectives with audience insights at the centre.- Curate the online channels for TFA and 1t.org (e.g. LinkedIn, etc.) and create opportunities for the broader community’s engagement. Ensure a strong, accurate and current digital presence while using media monitoring tools to position and target TFA and 1t.org through activities to desired effect.- Baseline and demonstrate communication progress through outcome-focused metrics and data through regular evaluation reports.- Ensure high quality and efficient delivery with external consultants and service providers.- The communications strategy and action plan with regular progress monitoring.- Creation of up-to-date content for the TFA and 1t.org social media channels.- Creation of communications materials for engagement internally and externally.- Proactive attitude and cooperation with the broader team to create opportunities and to establi

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