Consumer & Shopper Insights Manager - Emea
Vor 4 Tagen
VF Corporation is looking for an exceptional Consumer & Shopper Insights Manager - EMEA to join our CSI / Strategy EMEA team based in Stabio, Switzerland.
Let’s talk about the role
As CSI Manager EMEA, you will be responsible for managing and delivering the market, consumer and shopper insight agenda for the EMEA VF business - working across brands and markets within the region. You will have a direct impact on the quality of commercial decisions made by the brands and the effectiveness and efficiency of their in-market execution.
We expect that you will deliver unbeatable results whilst fulfilling the following aspects of the Consumer & Shopper Insights Manager - EMEA role (primary accountabilities)
Manage the learning agenda of multiple brands in the VF portfolio in EMEA
Partner with the Brand teams to identify learning gaps and opportunities to inform and drive in-market commercialization success (i.e. consumer data / research informing go-to-market across brand marketing, product and retail experience)
Execute the learning plan effectively to address business questions and inform decision-making timely
Work closely with external data and research partners to execute research flawlessly and foster a value-adding working relationships
Develop clear, actionable and impactful communications of research results / findings and business implications
Manage the CSI budget to maximize resources and investments for the business
Be responsible for developing and building CSI capabilities and best practices
Identify and explore new tools / external partnerships that can help optimize and augment the existing CSI toolbox and vendors
Help pilot and recommend new capabilities that can advance and increase impact of CSI in the business
Help build use cases and embed new capabilities within EMEA
Contribute to building consumer, shopper and market knowledge across brands in the region
Collaborate with other data and insight teams within the region (i.e. Market Intelligence, Marketing Analytics, Data Analytics etc.) to cross-fertilize different data / insight sources to enrich learning and perspectives around specific brand / business questions
Leverage data and capabilities from external digital and e-com partners to address learning agenda
Collaborate with Global CSI counterparts to advance the function and brand learning agendas
Leverage global insights and contribute to activate them with the Brand teams in the region
Share relevant EMEA insights with global CSI / Brand teams to inform global brand strategies and workstreams (i.e. market & consumer insights, brand content and product performance drivers, category trends etc.)
Help assess and recommend the adoption of global CSI tools / capabilities in the region
Skills for Success
To succeed as CSI Manager - EMEA, you must be able to pre-empt and translate business questions into a coherent data analysis and/or insight brief and implementation. Self drive to make a difference to the business, empathy and strong communication skills will help you embed facts and insights into decision-making and elevate the voice of the consumer in the business. We are looking for someone with the following skills, competencies and experience:
Technical skills / market research and data analysis mastery
Comprehensive knowledge of consumer research methodologies (Quant and Qual) in the areas of category segmentation, brand building, marketing communication / media, product development and qualification, shopper insights, retail on
- and off
- line customer experience, consumer journey mapping etc..
Experience with working with self-serve research platforms / dashboards and AI based research tools (where relevant)
Experience with leveraging behavioral and transactional data from first, second and third party data sources i.e. data mining, test & learn / experiment design and interpretation
Ability to generate, visualize and deploy data / insights with impact
Strong verbal and written communication skills in English
Behavioral and leadership competencies
Result driven (i.e. can be counted on, pushes self and others to achieve results)
Planning (i.e. accurately scope projects / tasks, sets realistic objectives and goals, breaks down work into process steps, evaluate outcomes)
Business acumen (i.e. is aware and understand how strategies and tactics work in the marketplace)
Process management (i.e. figure out process to get things done effectively and efficiently)
Creative problem solver (i.e. breaks down a problem to understand it, generate ideas and can come up with fresh yet actionable solutions to solve for a problem / business question)
Peer relationship (i.e. foster collaboration, quickly find common ground and solve problems for the good of all)
Learning agility and self-development (i.e. committed and continuously work towards improving him/her-self)
Experience
Minimum 7-8 years market research experience gained on the client side - time with res
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