Head of PR
vor 1 Monat
Our client is a worldwide recognised brand
**RESPONSABILITIES**
- Develop and implement integrated PR Strategy to increase Brand-Awareness & Brand Advocacy in line with European Guideline
- Build strong relationship and network with on
- and offline Media (Journalists, Influencers, Officials, etc.), national and lifestyle media.
- Develop an Influencer Strategy to leverage Brand and Product Communication, leveraging both organic and paid relationships to deliver brand awareness and premium positioning.
- Develop and create content to increase brand awareness and premium positioning. Stimulate sharing and engagement (press kits, photography etc).
- Adapt product and brand Information for Swiss market in-line with Mktg-communication for Advocates, Influencers & internal Partners
- Create and develop communications/scripts for Speakers. Support content for internal and external Targets/Audience (Press Release, Group Information, etc.)
- Analyse KPI to measure Communication efforts ROI against targets
- Organizes and operates events and exhibitions for internal and external audiences to communicate on the brand and product
- Manage and coordinate the PR car pool
**PROFILE***:
***
- Minimum 7 years of experience on a similar role & Bachelor or Master's degree in Communication, Journalism, Marketing or Similar.
- Excellent writing skills on classical and digital media channels
- Excellent presentation skills in D,I,F,E
- A strong existing network with key Swiss media and influencers
- Can enthusiast people for a product and brand in written and with words
- Extrovert and easy going with a multitude of audiences
- Convinced Team player
- Excellent skills and proven experience on all relevant SoMe platforms
- Rigorous in maintaining targets and budget constraints
- Fluent in French, German and English
- Willing to travel frequently nationally and internationally
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