Director of Growth Marketing

vor 1 Tag

Zurich, Schweiz EF Academy-International Boarding Schools Vollzeit

**Director of Growth Marketing - EF Academy**

**Who we are**:
Our mission is to open the world through education We are in an exciting moment of growth and are looking for a next superstar to join our team - we look for determined and energetic professionals that share our value of constant improvement and growth.

**What will I get to do in this role?**
- Lead real-time creative development for high output digital marketing campaigns across performance-oriented channels (Facebook, Google, TikTok, LinkedIn etc.)
- Capture and define clear objectives, execute, and optimize promotion for digital platforms, analysing audience trends and championing precise creative testing
- Accountable for creative performance, continually optimizing with data backed decisions
- Partner with brand, content, and social marketing teams to align with brand and series campaigns, leveraging available assets and optimizing for direct response, promotional offer, _winback_ and retention tactics
- Effectively translate marketing goals into campaign objectives and objectives into strategic creative briefs
- Produce best-in-class, innovative digital-forward creative (video, motion, still) with in-house teams and external agencies
- Act as a steward of the EF Academy brand, reinforcing voice, tone, and design guidelines to facilitate consistency
- Ensure all in-house, agency, and third party ad network creative is to strategy, brand, legal, quality, and spec
- Manage and prioritize multiple projects simultaneously, from conception to delivery

**What are the role requirements?**
- 7-10 years track record of driving remarkable digital growth through the development and execution of digital marketing
- Proficient in leveraging market trends, customer insights, and competitor data to make informed decisions and gain a competitive edge.
- Exceptional team leadership and organizational abilities, ensuring seamless execution of complex initiatives.

**Top performers in the Director of Growth Marketing role usually have**:

- Excellent communication skills, target driven and self-motivated personality
- A nothing-is-impossible attitude and a creative approach to problem solving
- An entrepreneurial spirit that questions the way things are done in order to improve it
- Passion to develop others, sharing knowledge, skills and expertise
- Determination to consistently meet and exceed individual and team KPIs and targets

We are looking for doers - creative, collaborative, and driven people excited by education, communication and travel.

If you are motivated by the prospect of an international career with an innovative and forward-thinking company, we want to hear from you.

**About EF Education First**:
At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs - focused on language, travel, cultural exchange, and academics - turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about - we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, parental status, identity, experience and everything else that makes you unique.

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