Market and Insights Executive

vor 3 Wochen


Zurich, Schweiz Havas Group Vollzeit

Hybrid

Agency:
Havas Zurich

Job Description Summary:
The Market & Insights Executive contributes to deliver strategic insights for local clients based on our proprietary research studies.

Job Description:
Produce research and best in class brand studies and market research (client, industry, media) at local level

Participate in the delivery of market research and insights to define the MBi and contribute to the Mx brief completion

Provide relevant and actionable recommendations from study results to address client needs

Work in close relationship with business and strategy leads to explore market opportunities and complete Mx brief

Contribute to the Mx Brief

Coordinate and supply all ad hoc research studies

Communicate on your research study and/or participate in client presentations of results

Formulate powerful presentations highlighting results to provide strong insights and achievable conclusions

Create ad hoc reports based on client briefs, brand audits

Coordinate with Global Insights teams to support successful global assignments

Previous Experience & Industry Background

2+ years professional experience in marketing or market research

Media, Brand, Consultancy, Market research

Qualifications & Languages:
Bachelor’s or Master’s degree in Business, Marketing, Economics or Qualitative Analysis

Languages: English (Intermediate)

Soft skills & Competencies

Taking initiative / Being curious

Cultivate Innovation / Disruption

Detail oriented

Being open, flexible, adaptable

Quantitative and qualitative research methodologies

Market research / intelligence

Qualitative Brand, Consumer, Market analysis

Understanding of media buying

Understanding of metrics, measurement, digital data & analytics

Core knowledge of Mx System

Technical Skills

Business Intelligence & Analytics software (i.e. SAP, Oracle)

Insights solutions (i.e. Meaningful Brand, Content IO, Canopy, Perfect Match)

Planning tools (i.e. Polaris Suite, Connect, Smart Planner)

Research tools (including cultural mapping, social listening)

Audience measurement tools (i.e. Comscore, Nielsen)

Contract Type:
Intern

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.


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