Global Marketing Automation Manager

vor 2 Wochen

Zurich, Schweiz ABB Vollzeit

**Global Marketing Automation Manager**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
**This position reports to**:
Marketing Communications Manager

**Your responsibilities**:

- Driving the scale-up of Marketing Automation across global teams, and adoption of demand generation processes while developing the blueprint for continuous best practice sharing and defining the processes for lead qualification and routing process definition and monitoring and forecast, measure, analyze and report on programs effectiveness
- Sharing best practices and provide / produce customized campaign templates which can include HTML code, in addition to communicating and educating the sales team regarding demand generation processes and tools to ensure leads conversion
- Measuring campaign performance and funnel performance, creating dashboards to measure key metrics in real time and tracking success of increased revenue due to effective lead management process by driving and understanding key KPIs and lead follow-up
- Driving customer centric platform integrations into Pardot and coordinate global campaigns where needed Devise an effective process for targeting key leads, customers, and industry segments, to be used for results-driven Account Based Marketing (ABM) - including an impactful workflow (Marketing Qualified Leads to Sales Qualified Lead to conversion)
- Supporting the development, testing and rollout of the of the platform for enhancements

**Your background**:

- Bachelors/Masters degree or equivalent with technical understanding of CRM systems, the Salesforce platform and marketing automation tools
- Minimum of 3-5 years’ experience in digital lead management / marketing automation / project management and analytical skills
- Proficient in developing training materials and coaching learners
- Good understanding of GDPR
- Change management implementation of new processes/systems (can do mentality)
- Strong business background with knowledge in B2B digital marketing industrial markets with multi-channel approach
- Good knowledge of all digital marketing disciplines and tools
- Experience in designing, implementing and monitoring marketing automation campaigns

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