Touchpoint Owner CRM

Company Description**
At Bosch, we care. For you, our business, and our environment.**

At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people's lives. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other. Join in and feel the difference.

**Job Description**:

- Develops and delivers lead generation and lead nurturing strategies to grow our customer database, customer retention and loyalty
- Leverage CRM insights and marketing automation technologies to define personas for optimized user segmentation and personalized communication and offerings
- Develops and implements customer life-cycle marketing plans to grow the customer lifetime value
- **Qualifications**:

- Completed master degree, ideally in the areas of Marketing or Digital Marketing
- 5 years of CRM or Marketing Automation experience: you already worked with a cross channel CRM tool, implemented cross channel sequences
- Knowledge of business processes in sales, marketing and customer service
- Strong user-centred approach and tech savvy, with a goaloriented mindset to create unique user experiences
- Data based; thinks systematically, translates insights into action
- A real team player, self-responsible, rigorous and persistent
- Willingness to learn and grow
- Communication skills to make the topic of CRM understood in the broader context of communication/ user journey management
- Analytic and negotiation skills
- UX and Agile working methods

Additional Information**
HR Contact**Julia Spieler, Tel:
+41(32)686-3690