Intern Pricing

Within your 6-month internship at MSC Cruises you do have the opportunity to gain far reaching experiences within the cruise industry and particularly in the areas of pricing and marketing. Your responsibility in pricing within the first three months will be to cooperate with the local sales and marketing organization, as well as with the corporate pricing and revenue management teams in order to reach and exceed the market’s passenger volumes and to maximize the revenue for the designated market. You will have key influence on pricing measures within the B2C, B2B and B2B2C market segments. In the second half of the internship, you will be assisting the marketing team on various projects like creation of B2B and B2C communication material (online & offline), event organization and collecting and analyzing data to identify consumer trends.

As an intern at MSC you will report to the Head of Business Planning, Pricing, Groups and Transportation and Head of Marketing by supporting in the following tasks:

- Business fluent in German and English. French as a plus;
- Matriculated or graduated student in Economics, Business Administration, Marketing or Tourism;
- Good knowledge of MS Office (Word, Excel, Power Point, Outlook) and ideally first experiences with business analytical tools;
- Results-driven attitude and strong analytical skills;
- Ability to multi-task, prioritize, and manage time effectively;
- Ability to work flexibly to the needs of the business and under pressure;
- Self-starter with a high energy attitude and great sense of urgency;
- Ability to communicate professionally and effectively, both internally and externally, at all levels (oral and written);
- Must have a passion for marketing, ideally with current enrollment in a course for marketing\/communications, or in a similar field.

**Key Accountabilities Pricing**:

- Monitors the market and partner performance, identifies needs and constraints, provides recommendations for a calendar of promotional initiatives;
- Initiates and negotiates fares and pricing promotions with corporate strategic pricing and revenue management department;
- Manages and coordinates the promotional pricing approval and sets-up process and quality assurance of price set-up within internal and external systems;
- Evaluates internal price developments based on demand, booking behaviour, performance and benchmarks and initiate corresponding price measures to optimize and increase sales;
- Identifies the best suitable prices and products for B2C, B2B and B2B2C distribution channels and partners based on associated performance in cruise areas, cabin categories, customer needs etc;
- Monitors the “Fly and Cruise” operations and performance, providing suggestions in terms of pricing approach and allotment adjustments;
- Supports the group department in developing ad-hoc group offers and ensuring price availability & data quality within inhouse group tool;
- Performs regular competition price and product benchmarking.

**Key Accountabilities Marketing**:

- Assists in creating B2B and B2C Marketing material in collaboration with sales\/pricing, the HQ and agencies;
- Assists in marketing and advertising promotional activities (e.g. newsletter, website content management, promotions, Social Media);
- Collects quantitative and qualitative data from marketing campaigns;
- Works closely with the sales team to support event marketing, leads generation and leads conversion;
- Supports the marketing team in daily administrative tasks.

VISA REQUIREMENTS (if any)

Right to work in Switzerland.

Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet's average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership wi