Global Digital Communications Manager 100%
vor 14 Stunden
**Zurich / Oerlikon, International/Corporate**:
Acino is a Swiss pharmaceutical company, leader in advanced drug delivery technologies. We have a clear focus on selected emerging markets in the Middle East, Africa, the CIS Region, and Latin America, and we operate in some of the most dynamic countries of the world. We value courage, commitment, trust, and empathy and provide an environment that supports initiative and effort. We are proud to be action-oriented and open-minded, with a strong focus on quality and product availability, even in remote and hard to reach areas of the world.
**Your main responsibilities include**:
Digital Communications
- Develop and drive execution and enablement of the Acino digital content strategy and plan
- Partner with the global Virtual Communications Network and other internal stakeholders to inform and align content plan to meet reach and message goals
- Manage and evolve the corporate digital communications ecosystem (Intranet, web, social media, etc.) by improving governance, channel strategy and management and content creation and dissemination
- Engage a cross-functional /-regional Digital Excellence Team and ensure capability building across the organisation to drive best-in-class digital practices
- Create an employee advocacy approach, coach and consult key internal influencers from global and regional teams to amplify the company brand story
- Develop and successfully implement self-service tools and initiatives, including guidelines, policies, etc.
- Orchestrate the B2C and B2B digital marketing efforts with co-creation, delivery and analysis of social media campaigns
- Measure and analyse the performance of the Acino digital platforms, including web and social media, establish KPIs, and develop actionable insights to help inform future communication plans
- Conduct web analytics and social listening to capture existing demand, industry trends, combined with brand monitoring for PV, issues and crises
- Manage external vendors, agency relationships and governance practices for all global digital projects, incl. web maintenance, social media account management, video content production, etc.
- Maintain a digital communications budget overview and increase efficacy and efficiency
Internal Communications
- Help facilitate and coach the Acino Virtual Communications Network acting as a sounding and editorial board for all global communication topics
- Support Acino’s strategy anchoring activities by producing targeted content and campaigns (e.g. videos, social media content, etc.)
- Provide support to the major company events (e.g. global town halls, etc.)
Brand & Reputation
- Help drive the new Acino brand activation campaign internally and externally
- Support the rollout of employer branding and thought leadership initiatives
- Ensure adherence to the Acino brand identity through creation of consistent visuals, tone of voice and a cohesive digital presence
**Your profile**:
- Bachelor’s or Master’s degree in Communications or a related field e.g. Journalism, Media / PR, Marketing, etc.
- 7-8 years of experience in marketing and communications in a multinational company.
- Fluent in English with strong copywriting and storytelling skills; Additional language skills e.g. German, Russian, French, Spanish, etc. are an advantage.
- Experience with creative work, incl. design, photography and video with a well-developed aesthetic sensitivity to execute simple work in-house and manage complex projects through creative agencies
- Demonstrated digital savviness and focused, hands-on experience with advanced digital tools and platforms.
- Experience in leading complex website projects, implementation of global social media strategies and driving multi-channel digital campaigns in-house and with agencies
- Familiar with marketing automation tools; experience with Salesforce is a plus
- Tech Skills: good working knowledge of relevant toolkits, including Google (Analytics, Tag Manager, Search Console, Google Ads); and excellent native social media platform knowledge of LinkedIn, Facebook, YouTube and Twitter; SEO experience is an advantage
- Demonstrated record of accomplishment in a matrixed environment, with the ability to influence senior level stakeholders (incl. C-suite), driving cross-functional / -regional alignment
- Pharmaceutical experience preferred but not a requirement.
- Act as a catalyst: breaking down silos and encouraging cross
- functional / -regional ways of working
- Creative and able to develop engaging customer-centric content
- Excellent interpersonal and project management skills
- Proven ability to partner with and influence executive management level and leadership teams
- Critical and creative out-of-the-box thinker with a vision. Curious and willing to explore new concepts
- Resourceful, collaborative, agile and a reliable self-starter committed to taking ownership and getting the job done
- Acts in line with Acino values and behaviours (Ex
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