Marketing and Product Manager
vor 1 Monat
Our client is a worldwide leader in machinery tools and equipment with over 500 type of products in the current portfolio and over 90 upcoming models. Those products (tools and equipment) are used around the globe in construction, business or individual home/garden. Products of our client excel on the international stage and have won numerous design awards. Also, our client is ranked among the world’s top 25 manufacturers in the “Industry” category.
Work location: ZIP **8808 Pfaeffikon (Schwyz), Switzerland**
We are looking to recruit experienced Marketing and Product Manager (M/F) to start as soon as possible or upon agreement.
Your profile:
- University degree in Marketing, Business Administration or similar
- Previous work experience as** Product Marketing Manager in Northern Europe (Germany preferred) dealing with technical products which require service support**:
- Trade-marketing experience: preparation of promotions, special offers and events to support sales, merchandising (assemble the products) experience
- Experience in development of catalogues, leaflets, both print and electronic
- Experienced in managing own OEM-brand or positioning of an international brand (for which the exclusive distributing rights on the markets were provided)
- Experienced in monitoring and analyzing products, price positioning and competitor promotion activities
- Experienced in online promotion and entering new markets
- Proven Track Record (e.g. increase in sales, market share, replacement of competitors on the markets, etc.)
- Good in English and fluent in German
- Willingness to travel abroad (e.g. once per month, also outside EU and China)
Your responsibilities:
- Conduct market research and assessments
- Perform customer interviews
- Pricing and revenue modeling
- Balancing the needs of customers, engineering teams and the company’s revenue goals
- Brand strategy planning
- Brand-book development. Communication of brand’s founding principles, visual identity to the markets via different channels
- Plan, design and implement a successful brand sales strategy for the various sales channels, incl. importers-distributors, wholesale, e-com, retail (DIY-store chains and department stores) and direct sales to the plants, industrial buyers
- Entering on a new markets (new segments or countries)
- Participation in the development of B2B partner motivation systems, preparation of price lists and structure of discounts and bonuses
- Online promotion: social networks, forums and websites
- Trade fares: exhibition stand development and organization, attendance in the fairs
- Organization and management of the events for B2B-partners (conferences, presentations, trainings), both offline and online
- Consumer preferences researches using quantitative and qualitative methods
- Participating in setting R&D objectives for new product development, launching it into production
- Participating in the procurement of technical products for their own OEM in China (participating in the assessment of production, quality and performance of the key components and consumables)
- Experience of quality and price optimisation in the supply chain
- Please note: Due to type of job responsibilities, here is not possible to have Home-Office. Our client appreciate a lot team spirit and team collaboration and therefore prefers team being together in the Office. _
Are you looking for a new challenge in Product Management? Are you enjoying travelling? Do not hesitate and APPLY NOW Please submit 1 pdf file (CV+Zeugnisse+Diplomas).
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