Marketing & Communications Manager

vor 2 Wochen

Zurich, Schweiz Mandarin Oriental Hotel Group Vollzeit

**Position**: Marketing & Communications Manager (Full time #534156)

**Property / Office**: Mandarin Oriental Savoy, Zurich

**Location**: Zurich, Switzerland

Mandarin Oriental Savoy, Zurich is located in the heart of the old town, within the main business centre, close to the city’s leisure attractions and a short walk from the shores of Lake Zurich. Set to open end of 2023, Mandarin Oriental Savoy, Zurich will feature 80 guestrooms and suites and three dining outlets, comprising an all-day dining venue, a speciality restaurant, and a lobby lounge. The property is ideally placed for meetings and gatherings, and the renovation will enhance conference and event facilities, including a grand historic ballroom.

**The Marketing & Communications Manager will be responsible for the following**:

- Development and execution of the hotel’s strategic and integrated marketing communication plan which include public relations, social strategy, and communications across all channels that support the resorts business objectives, elevate hotel visibility and positive perception of the hotel in the local community and key source markets, its F&B operations, and all other revenue generation areas.
- Develop and deploy a creative and effective content strategy across all marketing touchpoints including owned and earned channels.
- Establish relationships with local, regional and international media and influencers through active engagement, media/press trips, story pitching and third-party collaboration.
- Manage the hotel’s digital content strategy and working closely with The Director of Commercial Strategy on the hotel’s overall digital marketing strategy to drive social media followers’ growth, engagement rate and ecommerce revenue.
- Monitor and provide market insights with strong knowledge in the market conditions including trends and shifts, competition’s social media and marketing communications activities.
- Develop and disseminate media statements, ensure all crisis communications protocols are updated and ready for use in response to an issue or crisis at the hotel or the city.
- Partner and collaborate with Revenue management and F&B to develop annual promotional and marketing activities calendar to optimize revenue.
- Manage Corporate appointed agencies relationships, as brand guardian.
- Support copy writing and all guest facing marketing materials.
- Spearhead the hotel’s community relations, CSR activities, brand marketing partnership and the hotel’s overall award acquisition strategy.
- Analyse, report and optimize marketing channel to understand and improve key customer engagement and acquisition metrics and communicate with all stakeholders on key business metrics, progress, and issues to ensure alignment and high visibility, allowing timely involvement from the stakeholders when required.

**What are we looking for?**
- A minimum of 3 to 5 years’ relevant experience, preferably in luxury hotel or similar environment.
- Proven track record in delivering high quality marketing communications and editorial coverage.
- Ability to curate contents or events, develop story angles and strong story pitching.
- Strong Leadership, proactive and creative with excellent interpersonal and communications skills.
- Excellent project management, results driven and budgetary control.
- Strong relationships with media, community, and business contacts.
- Strong command of both written and spoken English, and ideally fluency in German.

**Advertised**: 10 Mar 2023 W. Europe Standard Time
**Applications close**:

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