Consultant (8 Months

**Job no**: 569966

**Contract type**: Consultant

**Duty Station**: Geneva

**Level**: Consultancy

**Location**: Switzerland

**Categories**: Communication, Partnerships, Fund Raising

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

**For every child, hope**

The UNICEF Country Office Development and Support (CODAS) section within Private Fundraising and Partnerships Division (PFP) in Geneva, Switzerland, is seeking a Paid Media Digital Specialist to provide implementation support for the ECA, PSFR Clusters and related PSFR CO’s, in addition to supporting testing in MENA, ESA and WCARO regions ensuring they achieve their 2024 goals.

The incumbent of this consultancy assignment will work directly with the Cluster Managers and CO PSFR teams, CODAS (Digital, DRTV and Individuals consultant) and external agencies to ensure that the related PSFR entities achieve their 2024 goals and develop ambitious plans for 2025.

In addition, this role will work internally with the relevant stakeholders to develop tracking and reporting that will support the delivery of the goals.

**How can you make a difference?**

Scope of Work:
Reporting to PFP Market Development Manager, CODAS and working closely with the wider team as well as PFP teams, the Cluster Managers and CO PSFR teams, CODAS (Digital, DRTV and Individuals consultant) and external agencies, the incumbent will:

- Be responsible for Paid Media including all digital communications aimed at generating visits, leads and conversions across related CO’s and Clusters, working closely with PSFR staff in CO’s and Clusters, CODAS and external agencies.
- Select and manage the relationship with external suppliers (agencies, systems and tools).
- Plan, execute and evaluate the investment strategy of the different channels and suppliers in order to obtain maximum profitability in terms of ROI and brand image.
- Plan, execute and evaluate the objectives, strategies and actions in the different digital capture channels: SEO/SEM, Display, Real Timing Biding, social media, affiliation, database capture actions. Looking for maximum volume and profitability in terms of ROI and brand image.
- Train digital personnel in CO’s on paid media, capacitate them to be able to manage future campaigns.

Specific responsibilities in SEM:

- Define the strategy for SEM campaigns in paid search engines.
- Daily monitoring of online advertising campaigns and proposals for their improvement Analyse and measure information derived from these campaigns. Monitor and report on the results.
- Detection of new opportunities that increase the ROI of advertising campaigns from the data obtained in the analysis.
- Optimize landing pages to maximize the conversion rate.
- Creation, management, and implementation of pay-per-click campaigns.
- Research, analysis, and identification of solid keywords.
- Budget management and analysis for remarketing and ROI analysis.
- Optimize existing campaigns and maximize return on investment.

Specific responsibilities in Social Media Ads:

- Define the social network advertising strategy aligned to UNICEF’s strategy in agreement with the CO PSFR and Comms.
- Develop, implement, and manage advertising campaigns on social networks (social ads) according to the objectives defined in the strategy, en: Facebook ads, Twitter ads, Instagram Ads, Youtube Ads, Pinterest Ads, LinkedIN Ads, etc.
- Proactively provide strategies in relation to campaign segmentation, target audience, campaign cost etc.
- Measure the profitability of each advertising channel; metrics and monitoring of relevant conversations.
- Plan, define, implement and optimize lead generation campaigns through social media or others channels.

**Work Assignments Overview**

Reporting on progression of goals v target on active digital campaigns in ECA Cluster and PSFR COs, in addition to relevant tests.

**Deliverables/Outputs**

Provide monthly progress report on the implementation of the plans v KPIs

**To qualify as an advocate for every child you will have**

**Education**:

- An advanced university degree (Master’s degree or higher) in one of the following fields is required: Business Administration, Marketing, Communications, Fundraising, Management, or another relevant technical field.
- Alternatively, a first-level university degree in combination with additional two years of qualifying experience may be accepted in lieu of the advanced university degree.

**Experience**:

- Minimum of 5 years of hands-on experience in developing and managing Paid Media campaigns and supporting implementation is required.
- Hands-on experience and understanding working in developing markets or for a UNICEF regional or countr