Global Sr. Marketing Manager, Healthy Longevity

vor 3 Wochen

Kaiseraugst, Schweiz DSM Vollzeit

Global Sr. Marketing Manager, Healthy Longevity

THIS ROLE CAN BE HIRED IN ANY LOCATION GLOBALLY

Hybrid/Remote

As our Global Sr. Marketing Manager, you will define the global ambition & strategy for Healthy Longevity, in coordination with the regional teams.

You will work with regions to create regional strategies & plans. Identifying key benefit space trends impacting the business globally and regionally.

You will master consumer insights along consumer life stages (infancy to old age) and understand consumer demand spaces and unmet needs.

Develop a winning portfolio of solutions rooted in science that delight customers, including renovation of the core and innovation/ expansion into new spaces.

Develop strategies and plans to accelerate conversion from straights (STR) into premixes (PMX) and market ready solutions (MRS). Integrate personalized nutrition in the offering as needed for key accounts.

Close critical portfolio gaps organically.

Build brands (products) that create pull from customers and consumers. Brand & trademark our solutions. Build unbeatable portfolio of claims.

You will design powerful & orchestrated (global-local) MarCom strategies & programs to drive market penetration and create brand pull (customer & user).

Master competitive intelligence to win consistently. Regularly assess their strategies, portfolio, unique selling propositions. Define clear ‘must win’ initiatives by region.

You will engage regions & functions behind the ambition, strategy, and key initiatives. Create and internal communication toolbox & program. Drive internal awareness & engagement. Nominate & support regional ambassadors.

You will win with customers. Equip & support the sales organization. Engage with KAMs to develop tailored strategies & plans for top customers and early adopters/ category shapers. And will participate in key customer events & discussions around Healthy Longevity.

**DEI Statement**

At dsm-firmenich, being a force for good is not optional. Diversity, Equity & Inclusion is a shared responsibility woven into our daily work, benefiting to our People, Customers & Communities and driving business value. Equal access to opportunities is a given, belonging is a shared feeling, authenticity is celebrated.

**Your key responsibilities**:
As our successful Global Sr. Marketing Manager your key responsibilities will be:

- Market insights
- Understanding market dynamics in DS.
- Captures and utilizes consumer insights.
- Develops and communicates vision, goals, and expectations.
- Sets up strategies for driving sustainable sales growth.
- Understands competitive strategies and anticipate potential moves.
- Understands how to comply with market regulations.
- Supports the regions in developing their strategies and plans.
- Customer insights
- Identifies the right customers and customer segments to accelerate growth.
- Actively investigates and deeply understands top key account customer’s needs.
- Builds privileged relationships with top key accounts and early adopters/insurgent customers.
- Portfolio management & promotion
- Manages existing portfolio of brands/products/solutions to deliver against targets.
- Builds power brands (key products or solutions) and differentiating ownable assets (name, logotype, trademark, scientific content, consumer facing content).
- Defines strategies and programs to drive conversion from straights into premixes and market ready solutions.
- Innovation
- Builds the pipeline of innovation and delivers new products as planned in collaboration with Innovation, Translational Science, and Regulatory Affairs.
- Prepares and lead the launch of new products and solutions globally.
- Identifies opportunities to accelerate innovation adoption.
- Supports regions with their launch strategies and plans.
- Teamwork
- Leads the business globally and steers progress in collaboration with key functions and regions.
- Orchestrates strategic and operational efforts globally, making sure that the regions and functions are optimally resourced to succeed.
- Creates engagement internally and externally around strategies and key initiatives to elevate attention and secure target delivery.

**We bring**:

- A rich history and a promising future of bold scientific innovation and passionate creation with our customers.
- A space to grow by encouraging and supporting curiosity and an open mindset.
- A culture that prioritizes safety and well-being, both physically and mentally.
- The opportunity to work for a company where sustainability is much more than a claim and is core to our strategy and purpose.
- A flexible work environment that empowers people to take accountability for their work and own the outcome.
- Barrier-free communities within our organization where every employee is equally valued and respected - regardless of their background, beliefs, or identity.
- A firm belief that working together with our customers is the key to achieving great things.
- An eagerness to

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