Global Branding Lead

vor 2 Wochen

Basel, Schweiz Adecco Vollzeit

For an international company in the global agribusiness market in Basel we are looking for a:
**Global Branding Lead - temporary assignment, min. 9 months (100%)**:
**Purpose of the role**

Drive global brand strategies and launches within the Global Crop Protection and Seeds Marketing area, providing expertise and support to commercial teams in traditional and digital branding and communications
**Accountabilities**
- Lead key strategic branding initiatives
- Lead the development of big ideas, brand modelling, message map and other relevant topics
- Introduce new practices in branding to ensure best-in-class, customer-focused delivery
- Own relationships with agencies for development of big ideas and branding collateral
- Lead the development of clear and concise briefs
- Coordinate with Customer Insight team to ensure proper alignment with branding initiatives
- Work in close collaboration with the global/local marketing teams, CI team, Digital Marketing team to develop customer-centric and effective approach to branding and related asset/content creation
- Collaborate with the Commercial Excellence team to drive global branding community development
- Collaborate with the Commercial Excellence and CI teams to use data analytics to step-change our understanding of customers and the quality of our deliverables. Drive relevant KPIs across the branding team
- Facilitate brand related workshops linked to global projects.
- Establish and own a project agenda, with clear deliverables, timelines and measures to deliver and implement
- Gain approval for necessary investments from governance body

**Your skills & experiences**
- Extensive understanding of traditional and digital branding and communications practices and methodologies
- Degree in brand management/ marketing communications or equivalent, with strong emphasis in digital marketing
- Minimum 5+ years agency or brand strategy and positioning experience
- Hands-on experience in FMCG / Pharma or B2B product branding and communications
- Marketing experience (Marketing Communications, Branding, Digital Marketing)
- Experience working with branded content (especially digital), visual identities and packaging
- Experience of identifying relevant insights based on data analytics to drive the business
- Drove operational efficiency improvement on projects and internal initiatives and set-up relevant KPIs for further optimization
- Experience creating from “white page" (vs. following existing processes)
- Broad international marketing communications experience
- Leading and managing complex projects while demonstrating discipline, great time and project management skills as well as setting priorities and being accountable
- Ideally previous experience of working in a local or regional marketing or commercial role
- Experienced Microsoft Office tools user (Powerpoint, Excel, Word, Teams, Outlook)
- Comfortable with analytics and KPIs being able to harness the power of data
- Great set of communication and presentation skills, ability to land the message
- Strong networking skills, team player, keen interest to lead, learn and contribute Quick assimilation of information and effective guidance to the implementation team

**Your contact**

Herr Fabio Antonelli, Deputy Branch Manager, looks forward to answer your questions by phone %061 323 07 45.

  • Global Labeling Lead

    vor 2 Monaten

    Basel, Schweiz Sobi Vollzeit

    **Global Labeling Lead** Sobi offers the opportunity to work at an international pharmaceutical company focused on specialty pharmaceuticals meeting the high medical needs of rare disease patients and providing treatment and services to them. Our employees come from a variety of backgrounds within research, healthcare, industry and the academic...

  • Global Labeling Lead

    vor 3 Wochen

    Basel, Schweiz Sobi Vollzeit

    **Sobi offers the opportunity to work at an international pharmaceutical company focused on specialty pharmaceuticals meeting the high medical needs of rare disease patients and providing treatment and services to them. Our employees come from a variety of backgrounds within research, healthcare, industry and the academic sphere.** **Global Labeling...

  • Global Labeling Lead

    Vor 5 Tagen

    Basel, Basel-Stadt, Schweiz Sobi Vollzeit

    Global Labeling LeadSobi offers the opportunity to work at an international pharmaceutical company focused on specialty pharmaceuticals meeting the high medical needs of rare disease patients and providing treatment and services to them. Our employees come from a variety of backgrounds within research, healthcare, industry and the academic sphere.Role &...

  • Global Commercial Brand Lead Aspaveli®

    vor 4 Wochen

    Basel, Schweiz Sobi Vollzeit

    Over the last few years, Sobi introduced new innovative treatment options for people rare diseases and with an impressive growth that led the company to be positioned as one of the main players in the market. Sobi portfolio has expanded over the last few years with additional hematology brands and now the company is preparing to expand into Nephrology. Sobi...

  • Global Pricing Lead

    vor 3 Wochen

    Basel, Schweiz Takeda Pharmaceutical Vollzeit

    **People First -** At Takeda, we are dedicated to improving the health and well-being of all people and bringing them the hope of a brighter future. It is our passion that transforms every job into meaningful action. Our people are the heart of Takeda. Our team is growing and for this we need bright minds with creativity and flexibility - **what talent do...

  • Global Product Manager Disease Control

    vor 3 Wochen

    Basel, Schweiz Syngenta Crop Protection Vollzeit

    Job DescriptionRole Purpose:Maximize the short and long-term value of new and existing Active Ingredients (AIs) through excellence in Product/Portfolio Life Cycle Management.Accountabilities:Lead global Active Ingredient Management (AIM) teams of functional and technical experts to set direction, recommend improvements to the portfolio and solve unique and...

  • Global Product Manager Disease Control

    Vor 5 Tagen

    Basel, Basel-Stadt, Schweiz Syngenta Crop Protection Vollzeit

    Job DescriptionRole Purpose:Maximize the short and long-term value of new and existing Active Ingredients (AIs) through excellence in Product/Portfolio Life Cycle Management.Accountabilities:Lead global Active Ingredient Management (AIM) teams of functional and technical experts to set direction, recommend improvements to the portfolio and solve unique and...

  • Global Operations Lead

    vor 2 Wochen

    Basel, Schweiz Sobi Vollzeit

    Sobi offers the opportunity to work at an international pharmaceutical company focused on specialty pharmaceuticals meeting the high medical needs of rare disease patients and providing treatment and services to them. Our employees come from a variety of backgrounds within research, healthcare, industry and the academic sphere. **Role and Function**: Market...

  • Global Market Access Lead

    vor 4 Wochen

    Basel, Schweiz Abbott Laboratories Vollzeit

    Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries. Abbott...

  • Global Pricing Lead

    vor 3 Wochen

    Basel, Schweiz Abbott Laboratories Vollzeit

    **Abbott** is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160...

  • Global Pricing Lead

    vor 2 Wochen

    Basel, Schweiz Abbott Laboratories Vollzeit

    **Abbott** is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160...

  • Global Marketing Excellence Lead

    Vor 7 Tagen

    Basel, Schweiz Abbott Laboratories Vollzeit

    **Abbott **is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160...

  • Global Safety Risk Management Lead

    vor 2 Monaten

    Basel, Schweiz Sobi Vollzeit

    **Role & Function** At Sobi, we are transforming life for people with rare diseases. As an international biopharmaceutical company, we provide access to innovative treatments in the areas of haematology, immunology, oncology and specialty care. Sobi is a biopharmaceutical company with in-house capabilities that stretch from late-stage R&D, biologics...

  • Global Medical Lead

    vor 1 Woche

    Basel, Schweiz Bayer Vollzeit

    **At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our...

  • Global Product Manager Disease Control

    vor 2 Wochen

    Basel, Schweiz ISTITUTO MARANGONI Vollzeit

    Company Description Syngenta Group is one of the world’s leading agriculture innovation companies, with roots going back more than 250 years. Its 48,000 people across more than 100 countries strive to transform agriculture through breakthrough products and technologies that play a vital role in enabling the food chain to feed the world safely, sustainably...

  • Global Product Manager Disease Control

    Vor 5 Tagen

    Basel, Basel-Stadt, Schweiz Syngenta Crop Protection Vollzeit

    Syngenta Group is one of the world's leading agriculture innovation companies, with roots going back more than 250 years. Its 48,000 people across more than 100 countries strive to transform agriculture through breakthrough products and technologies that play a vital role in enabling the food chain to feed the world safely, sustainably and with respect for...

  • Global Product Manager Disease Control

    Vor 5 Tagen

    Basel, Basel-Stadt, Schweiz Syngenta Vollzeit

    Company DescriptionSyngenta Group is one of the world's leading agriculture innovation companies, with roots going back more than 250 years. Its 48,000 people across more than 100 countries strive to transform agriculture through breakthrough products and technologies that play a vital role in enabling the food chain to feed the world safely, sustainably and...

  • Global Product Manager Disease Control

    vor 2 Wochen

    Basel, Schweiz Syngenta Crop Protection Vollzeit

    Syngenta Group is one of the world’s leading agriculture innovation companies, with roots going back more than 250 years. Its 48,000 people across more than 100 countries strive to transform agriculture through breakthrough products and technologies that play a vital role in enabling the food chain to feed the world safely, sustainably and with respect for...

  • Global Pv Case Management Lead

    vor 3 Wochen

    Basel, Schweiz Sobi Vollzeit

    Sobi offers the opportunity to work at an international pharmaceutical company focused on specialty pharmaceuticals meeting the high medical needs of rare disease patients and providing treatment and services to them. Our employees come from a variety of backgrounds within research, healthcare, industry and the academic sphere. **Role & Function** At Sobi,...

  • Global Head of Finance Technology

    vor 1 Monat

    Basel, Schweiz RED Global Vollzeit

    Our end – user client and global market leader is looking for a Global Head of Finance Technology to become a part of the organisation's digital transformation journey and to play main role in contributing to major initiatives across the business.What’s in it for you:Permanent/full-time positionHome/office flexibility - hybrid role, office based in...