Senior Manager, Brand Strategy, HVAC

vor 4 Wochen

Neuhausen am Rheinfall, Schweiz Johnson Controls International Vollzeit

Would you like to play a strategic role in shaping the brand strategy for a leading portfolio of products in the building technology space? Are you a highly strategic thinker with a consultant mindset, a great communicator and consensus driver and a superb tactical expert, capable of engaging at all levels, across businesses and functions within the company? Then we are looking for you

What will you do

You will focus on positioning of existing brands, developing brand strategies for new products, developing cohesive brand architectures and impactful brand hierarchies as well as brand alignment and migration approaches that deliver brand leadership in key Controls and HVAC markets around the world.

How will you do it
  • Develop a clear brand strategy vision for the portfolio and defined product brands, aligned to channel strategies and targeted at key customer segments
  • Develop and deploy strategic product brand assessment frameworks, delivering strategic insights on the go forward path
  • Lead the assessment, strategic recommendation as well as reviews, sign-off and execution of global brand rationalization and brand integration strategie
  • Assess and redefine channel brand strategies with clear understanding of opportunities, risks and revenue impact
  • Develop visualization of brand end state strategies and define clear and impactful migration plans
  • Develop new, customer-centric brand architecture strategies
  • Ensure effective stakeholder communication, progress reports
  • Conduct competitive desk research and insight summaries and lead brand research projects related to product brands & brand transformation approaches
What we look for


Required
  • Minimum of 8 years of progressive marketing, brand, or related experience, including experience in developing brand strategy, brand architecture, hierarchy, naming and taxonomy programs
  • Strong expertise in the HVAC & Controls area
  • Proven track record of strong leadership. Excellent communication skills and creativity are essential
  • Ability to collaborate in a matrix environment and work in a global work setting
  • International marketing experience
  • Excellent written and spoken English language skills
Preferred
  • 3-5 years of direct experience in brand management including brand rationalization bachelor’s degree in marketing, Business Administration or related curriculum

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