Commercial Marketing Lead

vor 4 Wochen

Basel, Schweiz F. Hoffmann-La Roche Gruppe Vollzeit

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

The Position

Roche - we advance science so that we all have more time with the people we love.

Our Pharma Global Product Strategy (GPS) team plays a pivotal role in shaping the future of healthcare by driving the strategic direction of our innovative product portfolio. As a member of the GPS team, you will be at the forefront of transforming groundbreaking scientific discoveries into accessible and impactful healthcare solutions for patients worldwide. We are seeking a dynamic and visionary professional who thrives in a collaborative environment and is passionate about making a difference.

As a Commercial Marketing Leader (CML), you are accountable for the executable marketing strategies within the integrated product or disease area (DA) iSP as defined by a cross-functional team in close collaboration with the commercialization strategy leader. You are either a core member of the CLT or a key member of the marketing community. CMLs sitting on CLT are expected to coordinate marketing efforts at a DA level as well as lead product level marketing efforts if necessary.

Key Responsibilities
  • Lead the marketing strategy at either the individual asset or DA level (including co-positioning of products in the DA, launch readiness of NMEs/line extensions and/or driving GTM for launched and existing assets) required to achieve the desired outcomes in a disease area, together with medical and access functions.
  • Ensure brand (unbranded/branded) consistency across all global and local customer touchpoints and champion content excellence in execution (including ease of reuse/scaling). Contribute to creating and expecting a “core and common” approach to materials, balancing global alignment with regional flexibility to optimize brand impact and customer engagement.
  • Leverage digital platforms, data analytics, and AI to drive omnichannel marketing strategies, ensuring that global and local touchpoints are integrated, consistent, and tailored for diverse customer needs.
  • Accountable for designing and executing customer centric iCX strategies that prioritize personalized and insight-driven customer journeys across global markets. Committed to building ICX acumen within the team.
  • Sponsor/Lead/Deliver WPs identified by the CLT (pre-SREP work, commercial input into iSP update, launch readiness, integrated value narrative, competitive scenario planning, TPP input, business case/opportunity analysis…).
  • May sit on LCTs or serve as QUAD member as needed depending on the size of DA, and cadence of strategic work (SREPs, launches, CDP development, etc).
Who You Are
  • Proven track record of delivering across all lifecycle of products (pre/peri launch, value maximization and sunsetting) including:
    • Creation of integrated, data-driven strategies that align with customer insights and deliver personalized, impactful experiences across all touchpoints.
    • Experience in strategic planning, including developing omnichannel ICX strategies that enhance customer engagement and experience globally.
  • Exceptional interpersonal and partnering skills with a proven ability to lead through influence, effectively driving results within cross-functional, virtual, and matrixed environments.
  • Demonstrated ability to solve complex, unprecedented challenges, using data-driven insights to make high-impact decisions.
  • Outstanding communication and presentation skills, with the ability to articulate both strategic vision and tactical execution clearly to cross-functional teams and leadership.
  • 4-8 years of experience in global and/or affiliate marketing with a strong track record of translating strategies into actionable execution and delivering measurable results.

Join us in our mission to advance science and deliver hope to those who need it most.

Who We Are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity, and diversity.

Basel is the headquarters of the Roche Group and one of its most important centres of pharmaceutical research. Over 10,700 employees from over 100 countries come together at our Basel/Kaiseraugst site, which is one of Roche's largest sites. Read more.

Besides extensive development and training opportunities, we offer flexible working options, 18 weeks of maternity leave and 10 weeks of gender-independent partnership leave. Our employees also benefit from multiple services on site such as child-care facilities, medical services, restaurants and cafeterias, as well as various employee events.

We believe in the power of diversity and inclusion, and strive to identify and create opportunities that enable all people to bring their unique selves to Roche.

Roche is an Equal Opportunity Employer.

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