Sr. Director, Brand Communications, Burger King
vor 3 Monaten
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS.
Responsibilities include:
Brand Strategy and Communications Agenda Development- Builds a brand strategy and communication agenda that can be executed consistently across regions.
- Delivers brand marketing strategies to key stakeholders to ensure alignment across functions.
- Own brand positioning and key brand assets.
- Oversees marketing calendar execution and communication workstreams across markets to ensure consistency in brand voice, standards, and approach.
- Leverages communications insights and performance analytics to improve communications frameworks across channels.
- Ensures alignment among organizational leadership and franchisees on brand marketing strategies and frameworks.
- Partners closely with regional teams.
- Develops and delivers marketing and brand communications updates to franchisees.
- Manages scopes of work, including contract negotiations, for all marketing and communications agency partners.
- Applies expertise to act as the organizational authority on maximizing the brand's impact and market value.
- Creates global communication asset standards for advertising, merchandising, social and integrated marketing processes.
- Owns the streamlined creative development process for merchandising, TV, digital, social, banners, radio, and other platforms in test markets.
- Ensures all communication materials align with brand positioning and visual identity.
- Partners in the integrated marketing process to brief, capture, and review creative across paid and owned marketing channels.
- Ensures initiatives such as the global toy program have consistent execution across markets.
- Supports licensing initiatives for annual campaigns, including creative collaborations and contract negotiations.
- Leads cross-functional creative projects with internal and external stakeholders to ensure continuous alignment.
- Delivers innovative and improved assets for global communications.
- Manages third party creative agencies and creative briefings to ensure uniformity.
- Oversees merchandising design and execution.
- Leverages market and consumer insight to create meaningful plans and activations in integrated marketing and social media campaigns.
- Creates award-winning campaigns that drive brand growth, focusing on brand voice, style, and customer engagement.
- Interprets and applies key financial indicators to provide rich and rigorous forecasts of the financial implications of ideas and opportunities in marketing campaigns.
- Leads the execution of global campaigns to ensure maximum market participation.
- Develops creative and branding partnerships based on trends, global events, and consumer preferences.
- Ensures effective communication of brand strategies to franchisees to ensure execution excellence.
- Oversees marketing campaign management to provide guidance and support on brand standards.
- Develops new frameworks for marketing development, e.g., global sweepstakes.
- Leads a team.
Your experience and skills:
- University degree, Master equivalent.
- 15+ years of brand marketing and communications experience in brand management, with experience in both global and local/regional marketing organizations.
- Experience in the FMCG(CPG) industry is required. Additional experience in the QSR industry will be considered as an advantage.
- Highly skilled in negotiation and influencing stakeholders.
- Strong understanding of the creative process and agencies management.
- Strong track record in creating and deploying successful global activations and campaigns to drive brand growth and equity.
- Fluent in English.
Benefits at all of our global offices are focused on physical, mental, and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine, and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
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