Head of Marketing

Vor 2 Tagen

Zürich, Schweiz Manpower Schweiz Vollzeit

Head of Marketing - 80-100% (m/f/d)

ManpowerGroup Switzerland is seeking a dynamic and experienced Head of Marketing to lead and manage our marketing team, driving growth and brand recognition for our three key brands: Manpower, Experis, and TalentSolutions. This leadership role requires a strategic and hands-on marketing professional with a positive, can-do attitude and fluency in French, German, and English.

Key Responsibilities:

Leadership and Management:

  • Lead, mentor, and develop a team of 6 marketing professionals in Zurich Oerlikon and Morges.
  • Foster a collaborative and innovative team environment, promoting professional growth and development.

Strategic & Brand Marketing:

  • Develop and implement comprehensive marketing strategies for Manpower, Experis, and TalentSolutions for the Swiss market.
  • Align marketing efforts with overall business objectives and market trends.
  • Oversee market analytics and competitive analysis to identify opportunities and threats.
  • Enhance brand awareness and positioning in the Swiss market with consistent messaging and identity across all channels and touchpoints.

Integrated Marketing:

  • Execute multi-channel / multi-discipline marketing campaigns (email, events, fairs, social media, etc.).
  • Manage communication, including media relations and corporate and internal communications.
  • Coordinate with global and European marketing teams to ensure alignment and leverage global resources.
  • Hands on in Content creation and event production.

Digital Marketing:

  • Drive digital marketing initiatives, including SEO, SEM, email marketing, and social media.
  • Analyze and report on the effectiveness of digital marketing efforts and adjust strategies as needed.

Budget Management:

  • Develop and manage the marketing budget, ensuring optimal allocation of resources.
  • Monitor and report on marketing spend and ROI.

Stakeholder Engagement:

  • Collaborate with internal stakeholders (regional management, branches, Sales, IT) to ensure alignment and support for marketing initiatives.
  • Build and maintain relationships with external partners, and vendors.

Our ideal candidate can brings

  • Proven experience (3-5 years) in sales operations or a related role, preferably within the recruitment industry or high-growth companies.
  • Strong analytical skills with proficiency in data analysis and visualization tools (e.g., Excel etc.).
  • Familiarity with CRM systems (e.g., MSD, PowerBI) and sales analytics platforms.
  • Exceptional project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Strategic thinker with a keen eye for identifying process improvement opportunities.
  • Fluent in English and German, French is a clear plus.

What We Offer:

  • A dynamic and challenging role within the senior management team of a leading global workforce solutions company.
  • Opportunity to lead a talented team and make a significant impact on the business.
  • Competitive salary and benefits package.
  • Continuous learning and international development opportunities.

Join us in shaping the future of recruitment. Apply now to become our Head of Marketing and drive excellence in our marketing processes while propelling our company to new heights.

#J-18808-Ljbffr

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