Digital Growth Marketer

Job Location Petit-Lancy Job Description The Growth Marketer will operate in a global setting and drive experiments that will be seen by Pampers consumers across the world. The job has global scope and visibility and is related to one of the most important and widely recognized P&G brands which are additional motivation factor to drive impact. Your scope in this role As a Digital Growth Marketer in the Pampers StartUp Team you will take part in leading digital transformation for Pampers working on our digital platforms (mobile app website CRM). You are responsible for delivering the program KPIs by prioritizing the growth backlog ensuring that we run the right experiments and deliver value to users at a fast pace. In this role you will lead a team focused on driving user sign-ups for our Loyalty Program employing strategic thinking to align initiatives with both immediate and long-term goals. You will manage the Growth roadmap guiding discovery efforts to gather consumer insights and shape your hypotheses. This position requires a proactive approach to leading initiatives that enhance user engagement and loyalty ensuring that our strategies are data-driven and effective in unlocking future growth opportunities. Your work will involve a hands‑on approach utilizing a variety of digital marketing tools to create compelling user experiences. You will implement strategies through web banners pop‑ups quizzes and landing pages focusing on motivating users to download and engage with the Loyalty Program. The role is unique within P&G as it will require you to build not only traditional brand management skills but also continuously foster your digital expertise as you translate commercial and consumer requirements into meaningful growth solutions. Key responsibilities Lead user engagement initiatives: Drive growth initiatives to increase user sign-ups and engagement for the Loyalty Program utilizing various digital marketing tools to optimize user experiences. Analyze campaign performance: Monitor and assess the effectiveness of marketing campaigns and digital initiatives providing actionable insights to enhance user loyalty and engagement. Conduct discovery and hypothesis building: Independently gather user insights and data to formulate hypotheses refining growth strategies based on findings and ensuring they align with user needs. Collaborate with cross‑functional teams: Work closely with local teams, brand managers and collaborative partners to ensure alignment and execution of growth initiatives that support overall business objectives. What we offer Competitive salary and benefits Housing relocation support Yearly bonus based on business unit and company performance Contribution to medical insurance P&G stock purchase program with company match Attractive company pension plan (2nd pillar) incl. life and disability insurance Annual Flex Fund of 3000 CHF gross to support your wellbeing across a large menu of choices Holidays: 25 days per year with option to purchase up to 2 additional weeks per year Job qualifications You have led or actively contributed to agile test‑and‑learn or growth hacking processes with a clear understanding of backlog management hypothesis generation and iterative testing. Proven experience of agile & growth hacking experience. Ability to work closely with copywriters and designers to craft compelling and effective user‑facing experiences. Comfortable using tools like Mixpanel, Excel or similar analytics platforms to analyze user behavior and performance data. Ability to identify the key performance drivers within multi‑variable problem‑spaces. Ability to run experiments generating hypothesis creating experimentation frameworks and interpreting results to drive decision‑making. Strong understanding of agile scrum, latest technical trends and marketing technology. Strong user‑centric mindset with focus on outcome and user satisfaction vs output and roadmap delivery. Strong understanding of business dynamics within a globally operating brand. Ability to lead reporting and communication cycles ensuring visibility into progress, performance and next steps. Proven track record of taking ownership and successfully delivering results in a fast‑paced dynamic environment. Ability to understand and discuss technical concepts, manage tradeoffs and evaluate opportunistic new insights with internal and external partners. High attention to detail including precise and effective communication and proven ability to lead multiple competing priorities simultaneously. Bachelor’s Degree in Business and / or digital Product Management. English proficiency. At P&G we value respect diversity and inclusion. We create an equal opportunity environment where everyone has the same access and chance to learn grow succeed and develop. We do not discriminate based on race religion color gender sexual orientation age marital status veteran status disability status or any other legally protected factor. Our hiring process is flexible and accessible to ensure equal opportunity and the ability to start your journey with us. We adapt to your needs from application to interviews. To learn more about the P&G Disability Accommodation process click here. Note: For Switzerland immigration sponsorship is available only for EU / EFTA nationalities due to legal restrictions. Candidates with non‑EU / EFTA nationalities are encouraged to explore opportunities in countries where they can acquire a work permit. Job Schedule Full time Job Number Job Segmentation Experienced Professionals Key Skills Business,Marketing,User Interface,Web Content,A / B,Communication,CRM,Paid Search,HTML,Project Management,Content Marketing,Email Campaigns,ROI,Digital strategy,Analytics Employment Type : Full-Time Experience : years Vacancy : 1 #J-18808-Ljbffr