Media & Planning Manager

vor 4 Wochen

Genf, Schweiz Richemont Vollzeit

The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 9000+ colleagues of 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.

MAIN OBJECTIVE

We are looking for a Media & Planning Manager to join our Cartier Swiss Market team

The Media & Planning Manager will help develop a winning communication strategy for the market. They will define a framework to track communication performance (Media & CRM, Events, Press, VM Retail Analytics).

The Media & Planning Manager will be in charge of developing and tracking A&P budget and developing, planning, negotiating, and managing Cartier’s local media advertising strategy (print, Out Of Home, digital…) in line with HQ & EU guidelines.

KEY RESPONSIBILITIES

Business Planning

  • Together with Marketing and Communication Director, design local marketing, commercial and client calendar, in line with international & EU guidelines focusing on the specific adaptation to local context and challenges.
  • Lead the planning of the yearly market A&P budget, including monthly reporting, phasing, LE cycles, end fiscal landing.
  • Lead the Budget Committee with a transversal view from VM, Client & Programming.

Media Plan Strategy and Performance Tracking

  • Present and validate local innovative Media Plan with Central during twice yearly meetings and on a yearly basis.
  • Oversee planning of yearly Market Plan across all media platforms: Print, OOH, and Digital.
  • Oversee validation of local communications strategy with HQ Communications Team.
  • Ensure Cartier's share of voice in all categories is maintained in all yearly communications planning.

Communication Agency Management

  • Manage relationships with media buying, creative and digital agencies, production house: manpower allocation, review & budget.
  • Control quality and cost of local agency.

YOUR PROFILE

  • Master’s degree in marketing and/or communication.
  • 5-8 years of professional experience working in advertising or related agency.
  • Preferable experience in international luxury brands.
  • Strong ability to build effective working relationships with different parties.
  • Excellent strategic planning skills with comprehensive thinking.
  • Strong command of both written and spoken English & French.
  • Strong analytical skills and use of Excel.
  • Digitally savvy.
  • Self-motivated, positive attitude and team player.

WE OFFER
Close collaboration with an engaged and dedicated team is there to support you to succeed in this challenging and exciting role. During your time with us, you will get familiar with our know-how and gain practical insights into different business areas.

Best of all, you will grow in a stimulating environment with excellent working conditions and attractive benefits

APPLY NOW IF YOU ARE THE UNIQUE TALENT WE ARE LOOKING FOR

#J-18808-Ljbffr

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