Senior Manager, Performance Marketing

Senior Manager, Performance Marketing - THE NORTH FACE page is loaded## Senior Manager, Performance Marketing - THE NORTH FACElocations: EMEA > CHE > Stabio > VF Campus VF1time type: Full timeposted on: Posted Todayjob requisition id: R-20250714-0020**The North Face EMEA** is looking for an exceptional **Senior Manager, Performance Marketing** to join our DTC team in Stabio, Switzerland.**Live the Brand****The North Face** is the premier exploration company in the world. We spark curiosity. We dare to disrupt. We create communities. And we lead with integrity. We are a community of explorers and are constantly looking for new ideas, places and people to connect with.**Let's talk about the role** You, as **Senior Manager, Performance Marketing**, will drive digital marketing strategy and execution for The North Face in EMEA. This role is pivotal in driving The North Face’s digital growth and ensuring that TNF DTC achieves its growth objectives. **How You Will Make a Difference**• Design and deliver the performance-marketing strategy across CRM, SEO, Paid Search, Shopping and Paid Social, aligned to business and brand objectives.• Define and track KPIs (ROAS, CAC, LTV, incrementality) and present clear, actionable insights to senior stakeholders.• Lead agency and platform relationships (Google, Meta, TikTok, YouTube, affiliates) to maximise efficiency and accelerate innovation.• Convert consumer and audience segmentation data from Brand & VF Central into channel-level tactics and personalised journeys.• Partner with Brand Comms to ensure campaign consistency from awareness to conversion; co-author the integrated media plan.• Own CRM & CDP programmes to boost retention and loyalty-member growth, working hand-in-hand with the Loyalty team.• Champion a test-and-learn culture—run A/B and multivariate tests on creative, copy, landing pages and bidding strategies; validate impact with incrementality tools and MMM.• Collaborate with Merchandising and Content to craft thumb-stopping assets tailored to each paid channel, informed by performance insights.• Plan, manage and optimise the digital-media budget with Finance, ensuring every € drives measurable growth.• Build and automate dashboards that surface real-time results and empower rapid decision-making.• Stay ahead of ad-tech, privacy and platform shifts, sharing emerging best practices as the team’s resident expert.**Skills for Success**You pair deep performance-marketing expertise with commercial acumen and collaborative drive. Ideally, you will bring:• 7+ years leading performance marketing for a brand-led, multi-market business.• Proven success across SEO, PPC, Paid Social, Affiliates, CRM and CDP.• Mastery of GA4, Google Ads, Meta Business Manager, Google Search Console—plus strong Excel/PowerPoint skills.• Fluency in growth metrics (ROAS, CPC, CAC) and advanced measurement (MMM, incrementality testing).• Exceptional stakeholder management and presentation skills; able to influence at all levels.• Full professional English (another European language is a plus).• Proactive, organised, and comfortable balancing strategic vision with hands-on execution.• Demonstrated ability to lead agencies, inspire cross-functional teams and hit ambitious targets* Be part of iconic lifestyle brands* Join a multi brand and multi countries organization to drive you career forward* International and challenging working culture* On site gym offering health and well-being initiatives* Discount 50% on all VF brands* Subsidized canteen as well as break out areas offering complimentary hot drinks**Free to Be, Inclusion & Diversity**As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.**About VF**VF Corporation is one of the world's largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans, The North Face, Timberland and Dickies. VF's purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet.**If you like what you have read and want to join our team then we would like to hear from you**R-20250714-0020With 40 years in the outdoor industry, The North Face is the premier supplier of authentic, innovative and technologically advanced exploration apparel, footwear, equipment and accessories. We look for employees who help us stay on the cutting edge with their creativity and innovation. If this sounds like you, take a look through our open opportunities. We are an Equal Opportunity Employer.**VF Diversity Vision Statement** VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations.VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations.If you need an accommodation or have any questions regarding this statement, please send your request to PeopleServices@vfc.com. #J-18808-Ljbffr