Marketing Specialist

Vor 5 Tagen

Glattbrugg, Schweiz Coopers Group GmbH Vollzeit

Start date: 06.01.2025
End date: initial duration of 7 months
Workload: 80%
Workmodel: Contracting
Location: Zürich (CH)

Tasks and Responsibilities:

  • Track, analyze, and optimize existing campaign performance using analytics tools and customer journey insights
  • Develop and implement end-to-end campaigns across web channels including email and SMS ensuring alignment with eCommerce objectives
  • Conduct detailed end-to-end testing to ensure seamless customer experiences across channels and troubleshoot any technical, content and communications issues

Your Profile:

  • 2-3 year s of experience with eCommerce: Understanding of eCommerce flows, sales funnels to implement effective campaigns
  • Understanding of campaign tracking (Google Analytics 4 GA4), user behavior insights, and A/B testing
  • Skilled at using Contentsquare or similar for in-depth analysis of digital interactions and optimizing customer journeys
  • Ability to update and manage web content to ensure consistency with campaign messaging using CMS tools
  • Proficient in tools like Customer.io for building, automating, and tracking email and SMS campaign
  • Experience managing cross-channel campaigns (email, SMS, website) and tracking results for optimization
  • Data-Driven Optimization: Experience interpreting data and analytics from multiple sources to refine campaigns and recommend improvements
  • Technical Troubleshooting: Skill in identifying and resolving issues related to campaign deployment and customer experience in a digital environment
  • Project Coordination: Ability to manage timelines, collaborate across departments, and ensure seamless campaign execution
  • Proficient in German and English - all other languages are a bonus

At our client, the largest private telecoms company in Switzerland, you will work in a dynamic and international environment where every voice is heard, perspectives are shared, and values are respected. They are an equal opportunity employer, with a diverse workforce, which adds to their success. They have partnered with Advance Gender Equality in Business, are a recipient of the Swiss LGBTI-Label and are certified with the Fair-ON-Pay Advanced for providing equal pay for work of equal value to all genders.

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