International Senior Marketing Director IOLss

vor 3 Wochen

Genf, Schweiz Alcon Switzerland SA Vollzeit

Job Purpose

Leads a portfolio of Brands linking brand goals to company-wide strategy and business outcomes of market share, market penetration growth and sales growth in Top 12 Focus International Markets. Creates and executes effective integrated marketing plans to ensure best in class execution (both for new product introductions and established in-line products/Brands) and maximum ROI.

Partners closely with Global and cross-functionally to ensure that the overall portfolio strategy aligns to the needs of international markets.

Leads and coaches a team of managers, plans for the teams’ future needs and operations, and builds and develop team engagement.

Major Accountabilities

1. Provide integrated marketing plan direction, guidance, and oversight for the portfolio from Insights to source of volume analysis, segmentation/targeting/value proposition, to 4Ps execution and evaluation of results through both leading and lagging KPIs.

2. Develop marketing strategies, programs & promotional campaign materials for the portfolio to achieve desired business outcomes:

  • Partnering with global for new Product Launches in lead market and independently in top 12 Focus Markets

  • independently for established in-line products (physical and digital content), which are ready in a repository for countries to translate and use

  • Synthesizes, shares and applies best practices across the regions e.g. lessons learned from execution in different markets

3. Partners with KOLs in different countries and drives synthesizing of customer needs in top 12 international markets to be a strong and fact-based voice into Global franchise strategy, ensuring R&D programs, innovation sourcing and partnerships meet international needs in both products and services.

4. Drives and serves as marketing lead representative on BD&L opportunities. \

5. Ensure best in class marketing execution (for new product launches & established in- line products), cross market consistency (where appropriate), and maximum marketing ROI (by minimizing duplication and maximizing impact), including integration of cross-functional plans such as Evidence plans and podium presence. Communication Plans, Sales Training Plans, HCP Education Plans, Business Transformation Plans.

6. Coordinate all respective brand marketing and cross-functional initiatives that will help the local affiliates in top 12 Focus Markets achieve the annual and mid-term sales, market share and market penetration objectives. Partners and Shares with Area Marketing Directors for non-F12 International markets.

7. Provides strategic inputs into Scientific Evidence and publication plans.

8. Coaches and oversees all activities of respective team of managers, plans for the teams’ future needs and operations, and builds and develop team engagement.

Key Performance Indicators

  • Obtaining annual sales, market share, market penetration gains and budget targets for respective portfolio of brands in top 12 Focus Markets

  • New Product Launch Readiness in top 12 Focus Markets

  • Completeness & timely readiness of all marketing materials, plans, programs & toolkits for both new products and existing in line products/brands,

  • Customer satisfaction scores (i.e. top 12 Focus Markets, Area Marketing, and Global Franchise)

Job Requirement

Education: Minimum: Bachelor’s Degree; Desirable: MBA

Languages: Fluency in English, other languages are a plus

Experience & Competencies:

  • 10+ years of broad experience in progressive marketing management positions in highly competitive global medical devices or consumer health care product industries (customer facing/sales experience preferred, but not required). Experience in Ophthalmic sector strongly preferred.

  • Proven expertise and results in International or Global brand strategy, brand marketing, and portfolio management, namely ability to manage multiple projects while delivering on established timelines.

  • Track-record of successful multi-countries new product launches

  • +4 years of people management experience highly preferred

  • Capability to work in a complex global framework, including strong stakeholder experience and ability to lead cross functional teams in a fast paced and high demand environment.

  • Experience in deploying digital marketing innovations and associated sales uptake.

  • Strong analytical and problem-solving skills

  • Must have demonstrated strong long-term strategic thinking and planning for business success. Ability to bring innovative thinking, challenging status quo and managing the ambiguity.

ATTENTION: Current Alcon Employee/Contingent Worker

If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.

Find Jobs for Employees

Find Jobs for Contingent Worker

#J-18808-Ljbffr

  • Senior Director, Sales&Marketing

    vor 1 Woche

    Genf, Schweiz Suisselle Vollzeit

    Senior Director, Sales& Marketing (operational role)Roles & ResponsibilitiesJob Summary : Plan, organize and direct the Sales & Marketing functions to meet or exceed the defined sales, profit and market share goals and growth objectives through direction and motivation of the team. Initiate and develop strong business relationships with key customers and...

  • Director - Financial Services

    vor 3 Wochen

    Genf, Schweiz Optima Partners Vollzeit

    Senior Manager / Director – Financial Services For our client, a global management consulting firm that delivers lasting results for financial services organizations of today and tomorrow, we are looking for a Senior Manager / Director to join the Geneva Office. To support our growing activity in Switzerland, we are currently looking for a dynamic...

  • Senior Finance Advisor

    vor 2 Wochen

    Genf, Genf, Schweiz Médecins Sans Frontières Vollzeit

    Job DescriptionDescription –>The Senior Finance Advisor (SIFA) reports to the Head of International Contracting Office (ICO) of MSF International (part of the department of Resources) for roles and responsibilities related to ICO.The Senior Finance Advisor reports to the Director of Resources for any other roles regarding (not exhaustive): Fin-Admin...

  • Senior Finance Advisor

    vor 2 Wochen

    Genf, Genf, Schweiz Médecins Sans Frontières Vollzeit

    Job DescriptionDescription –>The Senior Finance Advisor (SIFA) reports to the Head of International Contracting Office (ICO) of MSF International (part of the department of Resources) for roles and responsibilities related to ICO.The Senior Finance Advisor reports to the Director of Resources for any other roles regarding (not exhaustive): Fin-Admin...

  • Senior Finance Advisor

    vor 2 Wochen

    Genf, Genf, Schweiz Médecins Sans Frontières Vollzeit

    Job DescriptionDescription –>The Senior Finance Advisor (SIFA) reports to the Head of International Contracting Office (ICO) of MSF International (part of the department of Resources) for roles and responsibilities related to ICO.The Senior Finance Advisor reports to the Director of Resources for any other roles regarding (not exhaustive): Fin-Admin...

  • Regulatory Affairs Director

    vor 1 Monat

    Genf, Genf, Schweiz Cpl Vollzeit

    Our client is looking for a Regulatory Affairs Director to lead their Regulatory Affairs team based in Lausanne. The Regulatory Affairs Director will be responsible for developing and implementing regulatory strategies to ensure compliance with global regulations and standards, facilitating the timely approval and commercialisation of medical...

  • Director of Network Engagement

    vor 1 Woche

    Genf, Schweiz ICVA (International Council of Voluntary Agencies) Vollzeit

    Job Title: Director of Network EngagementClassification level: E2Organization: ICVALocation: Geneva/Nairobi/Dakar/AmmanImmediate supervisor: Executive DirectorStart date: September 2024About ICVAThe International Council of Voluntary Agencies (ICVA) stands as a global network of non-governmental organizations (NGOs) united in their commitment to...

  • Senior IO-ICO Finance Advisor

    vor 4 Wochen

    Genf, Genf, Schweiz Médecins Sans Frontières (Doctors Without Borders) Vollzeit

    JOB DESCRIPTIONLocation: GenevaContract: Permanent position – 90%Deadline to apply: 10th of december, 2023Starting date: 1st of January, 2024 I. MSF INTERNATIONALMédecins Sans Frontières (MSF) is an international, independent, medical humanitarian organisation that delivers emergency aid to people affected by armed conflict, epidemics, healthcare...

  • Senior IO-ICO Finance Advisor

    vor 4 Wochen

    Genf, Genf, Schweiz Médecins Sans Frontières (Doctors Without Borders) Vollzeit

    JOB DESCRIPTIONLocation: GenevaContract: Permanent position – 90%Deadline to apply: 10th of december, 2023Starting date: 1st of January, 2024 I. MSF INTERNATIONALMédecins Sans Frontières (MSF) is an international, independent, medical humanitarian organisation that delivers emergency aid to people affected by armed conflict, epidemics, healthcare...

  • Senior IO-ICO Finance Advisor

    vor 4 Wochen

    Genf, Genf, Schweiz Médecins Sans Frontières (Doctors Without Borders) Vollzeit

    JOB DESCRIPTIONLocation: GenevaContract: Permanent position – 90%Deadline to apply: 10th of december, 2023Starting date: 1st of January, 2024 I. MSF INTERNATIONALMédecins Sans Frontières (MSF) is an international, independent, medical humanitarian organisation that delivers emergency aid to people affected by armed conflict, epidemics, healthcare...

  • Director - Consumer Product & Manufacturing

    vor 3 Wochen

    Genf, Schweiz Optima Partners Vollzeit

    Senior Manager / Director – Consumer Product & Manufacturing For our client, a global management consulting firm that delivers lasting results for organizations of today and tomorrow, we are looking for a Consumer Product (CPR) & Manufacturing Senior Manager / Director to join the Geneva, Lausanne or Zurich Office. Be the change: as the innovation and...

  • Programme Director

    Vor 4 Tagen

    Genf, Genf, Schweiz UNICC - International Computing Centre Vollzeit

    #### Position SummaryJob CategoryVacancyVacancy Notice NumberICC/24/GVA/2 Position TitleProgramme Director Position TypeTwo year fixed-term – Funding dependent Number of Positions1 Date of Issue19/04/2024 Date of Closing19/05/2024 GradeD1 Annual Salary EstimationUSD 195,930 (single rate, including post adjustment) Duty StationGeneva, Switzerland...

  • Chief Internal Auditor and Director of the Office Internal Audit and Oversight

    vor 1 Monat

    Genf, Genf, Schweiz International Labour Organization Vollzeit

    Grade: D1 Vacancy no.: CALL/D/2024/02Publication date: 04 April 2024Application deadline (midnight Geneva time): 6 May 2024 Job ID: 11794 Department: IAO Organization Unit: IAO Location: Geneva Contract type: Fixed Term General IntroductionUnder article 4.2, paragraphs (d) and (e) of the Staff Regulations, the filling of vacancies in grades D1 and D2, as...

  • Director of the Research and Publications Department

    vor 4 Wochen

    Genf, Genf, Schweiz International Labour Organization Vollzeit

    Grade: D2 Vacancy no.: CALL/D/2024/04Publication date: 2 May 2024Application deadline (midnight Geneva time): 31 May 2024 Job ID: 11931 Department: RESEARCH Organization Unit: RESEARCH Location: Geneva Contract type: Fixed Term General IntroductionUnder article 4.2, paragraphs (d) and (e) of the Staff Regulations, the filling of vacancies in grades D1 and...

  • Director of the Research and Publications Department

    vor 4 Wochen

    Genf, Genf, Schweiz ILO - International Labour Organization Vollzeit

    Grade: D2Vacancy no: CALL/D/2024/04 **Publication date: 2 May 2024 Application deadline (midnight Geneva time): 31 May 2024**Job ID: 11931 Department: RESEARCH Organization Unit: RESEARCH Location: Geneva Contract type: Fixed TermGeneral IntroductionUnder article 4.2, paragraphs (d) and (e) of the Staff Regulations, the filling of vacancies in grades D1 and...

  • Director Global Humanitarian Services

    vor 4 Wochen

    Genf, Genf, Schweiz International Federation of Red Cross and Red Crescent Societies Vollzeit

    Job DescriptionDescription –>Under the direction of the USG-MPSCS, the Director, GHS&SCM Department, is responsible and accountable for providing day-to-day operational support to the requirements of the organisation, underpinned by a long-term strategic direction and thought leadership, ensuring the delivery of an efficient, timely and cost-effective...

  • Trading Managing Director

    Vor 3 Tagen

    Genf, Schweiz Cititec Talent Vollzeit

    Head of Engineering - Geneva - Market-leading Trading firm - up to 300k chf + bonusCititec Talent has partnered with a trading firm in the search for a Managing Director level - Head of Engineering to lead their Trading business. Reporting directly to the CIO, you will use your commodities and IT expertise to deliver a world-class, robust and scalable...

  • Director Global Humanitarian Services

    vor 1 Monat

    Genf, Genf, Schweiz International Federation of Red Cross and Red Crescent Societies Vollzeit

    Job DescriptionDescription –>Under the direction of the USG-MPSCS, the Director, GHS&SCM Department, is responsible and accountable for providing day-to-day operational support to the requirements of the organisation, underpinned by a long-term strategic direction and thought leadership, ensuring the delivery of an efficient, timely and cost-effective...

  • Director Global Humanitarian Services

    vor 4 Wochen

    Genf, Genf, Schweiz International Federation of Red Cross and Red Crescent Societies Vollzeit

    Job DescriptionDescription –>Under the direction of the USG-MPSCS, the Director, GHS&SCM Department, is responsible and accountable for providing day-to-day operational support to the requirements of the organisation, underpinned by a long-term strategic direction and thought leadership, ensuring the delivery of an efficient, timely and cost-effective...

  • Director Global Humanitarian Services

    vor 1 Monat

    Genf, Genf, Schweiz International Federation of Red Cross and Red Crescent Societies Vollzeit

    Job DescriptionDescription –>Under the direction of the USG-MPSCS, the Director, GHS&SCM Department, is responsible and accountable for providing day-to-day operational support to the requirements of the organisation, underpinned by a long-term strategic direction and thought leadership, ensuring the delivery of an efficient, timely and cost-effective...