Senior Brand Manager Travel Retail EMEA
vor 2 Monaten
The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets, including over 1,300 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are: L’OCCITANE en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Dr. Vranjes Firenze. With its nature-positive vision and entrepreneurial ethos, L’OCCITANE Group is committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions to create a better and healthier planet. The mission statement of the Group is: With empowerment we positively impact people and regenerate nature. L’OCCITANE is also committed to sustainability for business, people & the planet, as well as respect of human rights, ethics principles and labour protection. All employees at L’OCCITANE must therefore implement the company’s mission and integrate the social, environmental, economic and legal effects of their actions in their day-to-day job. In practice, this means that any employee at L’OCCITANE shall contribute to growing sales, regenerating nature, caring for our consumers & partners and supporting our employees. The L'OCCITANE Group is a certified B CorporationTM.
CONTEXT & MISSION:
In the context of the new multi-brand approach, we are looking for a highly motivated Senior Brand Manager Travel Retail EMEA & Americas to join our Travel Retail Department. Key leader within the Marketing team, you will be accountable for establishing Travel Retail as a brand building platform and for driving the strategic plan to grow brands across Travel Retail Europe & Americas. In this role, you will work in close collaboration with the rest of the Travel Retail Team (Sales, Finance & Operations) as well as Global Brand teams and external partners.
This position is based in Plan-les-Ouates (near Geneva) and reports to Global Travel Retail Marketing Director.
MAIN RESPONSABILITIES:
Brand Management (Sell-In)
Partnering with Global Brand, lead the development and implementation of brand plans adapted to Travel Retail to grow market share (Assortment Strategy, Marketing Launches and Trade Animation Calendars);
Ensure brand image and Global messages are respected and aligned with brand elevation and new standards;
Lead annual forecasting exercise to determine the right level of forecast for novelties and iconic SKUs and work closely with Demand Planning and Sales team to deliver forecast accuracy;
Support Global TR Marketing Director and RGM team for pricing exercises;
Animate the TR-exclusive portfolio to reach annual targets (SI/SO/OP);
Manage the marketing budget to ensure key launches and initiatives are adequately supported, maximizing ROI.
Retail Excellence (Sell-Out)
Full accountability in the development, planning and execution of the Trade marketing strategy in line with Brand guidelines and Go-To-Market strategy in TR;
Drive the brief and development of Outpost & HPP/SPP, PR events to ensure maximum consumers engagement and conversion;
Ensure excellent POS execution of assigned brand(s) in close collaboration with Sales and Retail teams (VM, POSM);
Coordinate and prepare regional monthly reports, launch report analysis, business presentations and adapt strategy with booster plans if needed.
Team Development & Management
Spearhead relationship with key internal contacts, with emphasis on effectively influencing and challenging Global Brand Teams, providing a sound understanding of the TR marketplace;
Manage, drive and develop team performance by providing clear vision, constant guidance & feedback;
Foster cooperation with Global Brand and knowledge of operations in order to accelerate the brand building exercise on a global scale.
HOW YOU CAN FIT:
+7 years’ experience in Marketing / Trade Marketing (ideally in the cosmetic industry)
Experience in Travel Retail is mandatory
A first experience in team management is mandatory
Fluent in English and French
Available to travel up to 20 %
Strong customer centricity mindset and business acumen, results focused
Self-organized, proactive, hands-on and multitask oriented with a high level of autonomy and entrepreneurial spirit;
Strong team player with excellent interpersonal & communication skills and the ability to work collaboratively and develop strong relationships at all levels and across functions
Rigorous with strong organizational skills
Appetite for change and challenges and at ease in an international fast-paced environment with remote & multicultural teams;
WHAT WE OFFER:
Working for a unique company, strongly committed towards the planet and the people (B Corp certification)
Working with passionate colleagues coming from all over the world
A unique culture centered around entrepreneurship, where everyone is expected to collaborate, experiment & move fast
Internal mobility opportunities
Monthly allocation & discount for store products
Sport membership allowance
Attractive Social Insurances coverage
5 weeks annual leaves & 3 extra-days offered as public holidays
Flexible and hybrid work arrangement
Attractive Parental Leave Policy
Public transport allowance
STARTING DATE: ASAP
PERMANENT CONTRACT, full-time basis
Swiss Residency mandatory
L’OCCITANE is an equal opportunities employer. This means that, when making decisions about our employees’ careers with us, our main considerations are their ability to do their jobs and develop in their roles. One way we cultivate change is by creating a more diverse and inclusive workplace and organizational culture. As part of this, we are committed to building an environment that is free from discrimination and harassment where everyone feels respected and valued. We recruit positive-minded people who share our core values - entrepreneurship, team spirit, leading by example and authenticity – and our commitment to sustainability.
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