IVD Marketing Manager

Vor 7 Tagen


Zug, Schweiz Hays Vollzeit
IVD Marketing Manager - RIS Healthcare Insights Solutions (m/f/d)

We are looking for an IVD Marketing Manager - RIS Healthcare Insights Solutions for one of our clients in the medical device industry. The individual brings a proven track record to drive results, successfully collaborates in cross-functional teams, and is a self-motivated leader with strong business acumen and work ethic. Affiliate experience and a good understanding of the laboratory market and the RDS and RIS lab product portfolio is beneficial.

General Information:

  • Planned duration: unlimited
  • Remote/Home Office: max. 60% a week
  • Travel: 30%

Tasks & Responsibilities:

  • Market intelligence: Understanding the market and competitive environment, including user and buyer personas relevant for the development and commercialization of the respective products.
  • Development of a strong and differentiated product value proposition, in collaboration with product, market development, and other teams.
  • Collaborate with Market Development on the products’ GTM strategy. Lead product launch campaigns, collaborating with commercialization, product, region, and affiliates teams to ensure well-coordinated execution.
  • Sales enablement: Communicate the product value proposition, develop product marketing programs for a number of lab insights solutions, including sales decks, training, demo tools, and other activation materials.
  • Marketing campaigns: Support demand generation and content marketing campaigns with expertly crafted content that speaks to each persona. Implement such campaigns with affiliates and commercial partners.
  • Commercial activation: Support regions and affiliates in selling “scale-it” lab insights products.

Must Haves:

  • Bachelor's degree in technical or science field is required, degree in marketing and/or MBA preferred.
  • We are looking for an experienced marketer with 5+ years of relevant experience to join our RIS marketing team.
  • Self-motivated individual and collaborative team player. Good business acumen, a positive attitude, and a strong work ethic.
  • Proven leader and stakeholder manager who can create a trusted relationship/partnership with sales, marketing, and product teams, as well as customers and partners.
  • Excellent listening, excellent English oral and written communication/presentation skills.
  • Strong preference for IVD product marketing or software product marketing experience. Good understanding of digital health transformation is beneficial.

Nice to Have:

  • Experience with Google Suite applications.

Deadline: 09.01.2025

Seniority level
  • Associate
Employment type
  • Full-time
Job function
  • Marketing
  • Industries: Medical Equipment Manufacturing
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