Marketing Manager

Marketing Manager page is loaded## Marketing Managerlocations: Bienne, Switzerlandtime type: Full timeposted on: Posted Yesterdayjob requisition id: JR00002314The Marketing Manager is responsible for developing and implementing the marketing strategy for the HUGO BOSS brand in alignment with the overall brand direction and objectives as well as in close collaboration with the license partner. This role leads the creation and delivery of all market-ing materials and provides comprehensive toolbox assets to support market execution. The Mar-keting Manager ensures alignment and coordination of marketing activities across all regions on a global level, acting as the primary point of contact for regional teams and the licensor. In addition, the role oversees the development, deployment, and performance tracking of marketing initiatives to ensure consistency, effectiveness, and strategic impact across all channels.In this role, your main responsibilities will include: · **Development of Marketing Materials:** Create and manage all marketing assets used for in-store communication across both brick-and-mortar and digital environments· **Visual Communication:** Oversee the production of all visual communication tools, including photos, PR imagery, advertising visuals, and related content· **Guidelines and Performance Tracking:** Develop comprehensive guidelines and measurement tools to ensure continuous improvement in marketing execution· **Licensor Coordination:** Collaborate closely with the licensor to fully leverage communication and marketing opportunities provided by the master brand· **Go-to-Market (GTM) and 360° Campaigns:** Support the development and execution of GTM strategies and integrated 360° marketing plans, partnering with key markets to define and implement local marketing strategies· **Media Planning:** Contribute to the planning and coordination of media activities to ensure optimal visibility and ROI· **Social Media Collaboration:** Identify and capitalize on social media opportunities across licensor and retailer networks· **Regional Alignment:** Liaise with regional marketing teams to understand specific market needs, challenges, and opportunities· **Retail Marketing Assets:** Oversee the creation and management of displays, shop-in-shop concepts, and promotional gift sets· **Visual Merchandising:** Develop and update visual merchandising guidelines for seasonal, regional, and ad-hoc executions· **Training and Knowledge Sharing:** Create and maintain central training materials and manage content on the online marketing platform· **Event Coordination:** Manage the communication and documentation related to events, ensuring a best-in-class brand presentation· **Stakeholder Management:** Serve as the primary point of contact for all regions and the licensor on marketing-related topics· **Administrative Support:** Handle administrative responsibilities such as purchase orders and other related tasksGraduate with a Master or a Bachelor’s Degree in Marketing or Communication, you have at least 7 years of experience in a similar position within an international environment (FMCG, fashion, accessories or related industries). You are fluent in English and German (French is a plus); and proficient on MS Office, especially PowerPoint, and Adobe Suite especially Photoshop, SAP is a plus.Agile, flexible and team player, you have excellent communication and presentation skills. Dynamic, proactive, self-starter with a can-do attitude, you feel comfortable working in a fast-paced environment. Able to multitask, you are pragmatic, detail oriented, structured and have strong organizational skills.*Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.*Movado Group was originally created in 1961 as the North American Watch Company. Its founder, Gedalio Grinberg, was a refugee from Cuba who quickly became a legend in the watch industry. Pioneering the luxury watch business, Grinberg gained acclaim through his many widespread accomplishments, including his contribution to building the Piaget brand, the rescue and revitalization of the Movado brand and his efforts to rally Swiss forces during the quartz crisis of the 1970s. Gedalio Grinberg laid the foundation for what has become, under the successful leadership of his son, Efraim Grinberg, a $500+ million watch company. Today, Movado Group is a major player in the watch industry worldwide, offering exciting career opportunities and a strong portfolio of ten widely respected brands: Movado, EBEL, Concord, MVMT, Olivia Burton, Coach Watches, HUGO BOSS Watches, Lacoste Watches, Tommy Hilfiger Watches and Calvin Klein Watches. As our brands expand globally, our employees continue to enjoy the rich experience of a small company environment, with hands-on involvement and exposure to many different aspects of the business. From Product Development to Supply Chain operations, our employees can learn the inner workings of the industry, while growing within the organization. We currently own and operate over 50 Movado Company Stores that offer exceptional value on products from all our fine watch brands. With strategic locations nationwide, this retail division supports our brand image and increases sales for our company. A successful global corporation, Movado Group employs over 1,100 people worldwide. Our corporate headquarters are in Paramus, New Jersey. We have manufacturing facilities in Switzerland and the Far East, and regional offices in France, Germany, the United Kingdom, China including Hong Kong. We enjoy a strong international presence as a leader in the watch industry. From fashion to luxury, our distinctive and diverse brands offer a wide range of growth opportunities. Join the Movado Group team and work for the best brands in the market, while becoming a part of a world-class organization.
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