Strategy & Analytics Associate (m/f/x/d, 80-100% Hybrid), Zürich

Vor 3 Tagen

Zürich, Schweiz TN Switzerland Vollzeit
Client:

Swiss Re

Location:Job Category:

Other

Job Reference:

2851ded283ff

Job Views:

11

Posted:

24.01.2025

Job Description:

About the Role

In this role, you will be part of the Strategy & Insights Team responsible for using data and insights to improve the impact of our communications' activities across the board. You will coordinate closely with colleagues across Swiss Re to develop our ecosystem and drive projects that deliver impact for the communications function and ultimately our business and clients. Distilling actionable insights from data and driving GenAI adoption are just two exciting projects you'll be involved in.

Key Responsibilities

  1. Analyse data, devise key insights on content and campaign performance and distill the findings in easy understandable reports; present the findings and learnings.
  2. Be a strategic advisor to content and campaign managers; run ad-hoc analysis, answer key questions, address data issues.
  3. Drive learning and adoption of data; generate actionable insights and be an advocate for a data-driven culture.
  4. Support the further development of GenAI use cases and their adoption across Group Communications.
  5. Stay on top of relevant developments & innovations in the communication data analytics area.
  6. Collaborate with third parties like media agencies, content platforms and others to share data and insights.

About the Team

We're a highly motivated, curious, high-performance global Communications Community that is committed to driving differentiation and helping Swiss Re achieve a competitive advantage. We are responsible for managing reputation, supporting the business, aligning employees, and facilitating change around the world. In everything we do, we focus on client needs and consult on appropriate solutions based on business objectives, strategic priorities, annual plans and service demand but also on costs and affordability. Every colleague in Group Communications operates in a proactive, collaborative and transparent way and lives up to our commitment "Let's be smarter together". You will join a fun group of strong personalities with diverse backgrounds, all thriving in a hectic, fast-paced environment that requires client-focus, interest in the business, a great deal of creativity, and, most importantly, team spirit and personal resilience.

About You

You're a communications/marketing professional with a university degree or equivalent in communications or marketing with > 3 years' experience in the financial services industry or in another B-to-B/B-to-C environment. In addition, you're able to work effectively in a global corporate matrix and in an agile set-up, have strong critical thinking, analytical, and conceptual skills, are results-driven with a "can-do" personality, bring a healthy level of attention to detail and excel at planning and project management.

Essentials

  1. Data analytics experience (preferably for content performance, web, advertising, media channels, media and social listening).
  2. Proven analytical skills and ability to extract insights from the data and the ability to use data to influence strategies and tactics.
  3. Content marketing experience and understanding of the impact of paid, owned and earned social media marketing activities for a B-to-B brand.
  4. Familiarity in working with social listening tools (e.g., Brandwatch, Meltwater), experience with social media analytics (LinkedIn, X, Facebook, Instagram) as well as paid media analytics (display ads, programmatic, sponsored content, and search engine advertisement (SEA) a plus.

Nice to Haves

  1. Strong PowerPoint skills as well as influencing/networking capabilities.
  2. Ideally experience in dealing with C-level stakeholders.
  3. Some experience in working with GenAI LLM models (e.g., MS Copilot, Azure AI, OpenAI).

About Swiss Re

Swiss Re is one of the world’s leading providers of reinsurance, insurance and other forms of insurance-based risk transfer, working to make the world more resilient. We anticipate and manage a wide variety of risks, from natural catastrophes and climate change to cybercrime. Combining experience with creative thinking and cutting-edge expertise, we create new opportunities and solutions for our clients. This is possible thanks to the collaboration of more than 14,000 employees across the world.

Our success depends on our ability to build an inclusive culture encouraging fresh perspectives and innovative thinking. We embrace a workplace where everyone has equal opportunities to thrive and develop professionally regardless of their age, gender, race, ethnicity, gender identity and/or expression, sexual orientation, physical or mental ability, skillset, thought or other characteristics. In our inclusive and flexible environment everyone can bring their authentic selves to work and their passion for sustainability.

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