Team Head Digital Marketing Platforms

Join to apply for the Team Head Digital Marketing Platforms role at Vontobel What would your role be? Lead and develop a cross‑functional team responsible for website experience, web analytics, tagging, and Salesforce Marketing Cloud operations. Define and drive the digital platform strategy — ensuring that our websites and automation tools effectively support brand, initiatives, lead generation, and sales enablement. Collaborate closely with business stakeholders to translate business goals into seamless, measurable digital journeys. Oversee the continuous development and optimization of our web presence (UX, content architecture, SEO, analytics) and marketing automation setup (journeys, personalization, CRM integration). Act as product owner for the Website CMS and Salesforce Marketing Cloud platforms. Use data insights and analytics to steer initiatives, measure impact, and continuously improve digital client engagement. Inspire and empower your team to innovate and deliver with excellence — fostering a collaborative, agile, and impact‑oriented culture. What are we looking for? 10+ years of experience in website management, marketing automation, or digital product management — ideally in the financial services industry. Proven leadership experience, with the ability to inspire, coach, and develop team members across disciplines. Deep understanding of Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder) and its integration into CRM ecosystems. Experience managing web platforms and CMS systems (e.g., Sitecore, Adobe Experience Manager, or comparable), including UX, analytics, and SEO aspects. Strong stakeholder management and communication skills — capable of bridging business, IT, and creative teams. Analytical mindset with hands‑on familiarity in data‑driven optimisation. Fluency in English and German. What do we offer? Top Zurich location with collaboration spaces (including rooftop terraces) and free lunch. Friendly, diverse team in an open‑office space. All the latest technology to help you excel and advance. Agile environment in how we think, the way we work and our trust for each other. Flat hierarchy with collaboration on all levels. Campus feeling and collaborative spirit. Why Vontobel? At Vontobel, you are building better futures for our clients and society, as well as for yourself. As a family‑owned and publicly listed company with over 2,000 professionals based in 28 locations globally and headquartered in Zurich, we’re committed to long‑term thinking and sustainability. Our diverse team values unique perspectives, and we hire individuals determined to deliver in a dynamic and changing world. Even if you don’t meet all the criteria, we encourage you to apply if you’re enthusiastic about the role. Do you want to be Vontobel? Thank you for applying to Vontobel. We will carefully review your application and will respond to you in a timely manner. Referrals increase your chances of interviewing at Vontobel by 2x At Vontobel, we are an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity. We value the many voices within our teams and are committed to creating an environment where everyone who wants to be part of our performance culture can be themselves. It is based on mutual respect and zero tolerance for any form of discrimination. If you have any questions you can contact us through our contact form. #J-18808-Ljbffr