Digital Engagement Specialist
Vor 2 Tagen
Your role
Do you want to help shape the future of advanced multichannel touch point experiences for leads and clients in the biggest brand in the financial sector? Do you want to work with first-grade campaign setups helping the business to achieve their goals? Then join UBS Switzerland on our Digital Sales journey
We have strong ambitions to scale up more ad hoc and automated multi-channel campaign activities. Further, we also are set out to design and implement digital only acquisition, cross-and up-selling Digital Sales Journeys.
For that reason, we are looking to boost our team with an energetic and driven digital engagement specialist, who comes with previous campaign management experience within the field of email and other direct marketing channels.
As Digital Engagement Specialist, you will participate in working groups (Pods/Crews) via our Agile setup, where you act as subject matter expert and facilitate the development, implementation, and evaluation of campaigns, across in-platform displays/messages 'CDMs', email, push and outbound phone calls. The work will be a mix of ad hoc multichannel campaign executions as well as always on (automated) touch point journeys. Your knowledge and mandate will stretch over both deliveries, content, compositions, visuals as well as touch-point designs/flow logics and handover/follow up strategies for sales. Furthermore, the evaluation and optimization of the campaigns ongoingly, with the support of our Sales Analytics team.
This role will be on a temporary contract until end of November, 2026.
Responsibilities and mandate:
- Represent Digital Engagement with good stakeholder management, project management and collaborative attitude
- Manage/run campaigns from creation to execution, representing Digital Engagement in the relevant pods/crews
- Coordinate and execute relevant multi and single-channel ad hoc campaigns
- Help develop, coordinate, and implement automated multichannel campaigns
- Help convert existing ad hoc campaigns into automated multichannel campaigns
- Evaluate and optimize campaigns - both automated as well as ad hoc
- Content, formats, client journey development, A/B-testing, re-targeting, etc.
- Understand and evaluate the client journeys and provide sparring on how to make improvements
- Be result oriented and help realize ambitious and realistic lead/sales targets
- Understand the products and sales journeys, as well as the client experience to define and execute campaigns that makes the desired impact
Your team
Digital Engagement Subchapter UBS Switzerland consists of 9 skilled and competent profiles, which are working independently as part of the agile setup implemented. You'll be working in for Center of Excellence (CoE) for Marketing & Digital Sales, and physically join us in the office at Europaallee in Zurich. In our agile organization you will be collaborating with product and client need teams and key stakeholders to deliver leads for outbound and sales activities, as well as fully digital onboarding journeys.
Your expertise
- You have several years of experience within email, in-platform and/or push notification campaign execution (ideally multi-channel)
- You have hands on automation experience with digital marketing automation platforms and CRM systems e.g. Unica, Adobe Campaign, Marketo, Silverpop, Eloqua, Hubspot, Responsys, Salesforce, etc.
- You understand how to design and execute lead generating activities and implement them through best practices
- You are structured and analytical in your work and are good at communicating findings to relevant stakeholders
- You have a win-as-one attitude and are able to collaborate with stakeholders across all levels of the business to achieve common goals
- You are a fast learner and able to cope with a dynamic and changing environment in an agile setup
- You possess a higher education degree from a university/ FH, preferably in Business or Marketing
- You have excellent written and verbal communication skills, and are confident in your ability to write clearly in English (German proficiency is a plus)
About us
UBS is the world's largest and only truly global wealth manager. We operate through four business divisions: Global Wealth Management, Personal & Corporate Banking, Asset Management and the Investment Bank. Our global reach and the breadth of our expertise set us apart from our competitors.
We have a presence in all major financial centers in more than 50 countries.
Join us
At UBS, we embrace flexible ways of working when the role permits. We offer different working arrangements like part-time, job-sharing and hybrid (office and home) working. Our purpose-led culture and global infrastructure help us connect, collaborate, and work together in agile ways to meet all our business needs.
From gaining new experiences in different roles to acquiring fresh knowledge and skills, we know that great work is never done alone. We know that it's our people, with their unique backgrounds, skills, experience levels and interests, who drive our ongoing success. Together we're more than ourselves. Ready to be part of #teamUBS and make an impact? #J-18808-Ljbffr
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