Brand Manager Switzerland

Vor 5 Tagen

Lausanne, Waadt, Schweiz KFC Europe Vollzeit

Purpose of the job:

KFC Switzerland Brand Manager is responsible for the operational implementation of marketing activities, to make KFC a relevant, accessible, and distinctive brand in Switzerland. He/she will also be responsible for preparing insightful and accurate data analysis as basis to evaluate the performance of the executed Marketing activities in Switzerland. The person will work and communicate closely with the KFC Western Europe team, the agencies, the suppliers and obviously the local Franchise partners.

Job Size

Organization supported: Switzerland, a new but growing market for KFC Western Europe (17 restaurants + openings to come)

Position Based In Switzerland, With 2 Options

  1. Based in our European HQ in Lausanne
  2. Based at home in Switzerland with regular trips to our European HQ in Lausanne

Regular trips to plan across Switzerland, to visit restaurants and Franchisees. (30%)

Reporting directly to the Switzerland Marketing Manager and in close relationship with the Regional Marketing Manager.

A very complete position to manage the marketing fundamentals, leveraging project manager skills, in a highly dynamic and fast path environment.

Job Function

Following global KFC Brand guidelines, the Switzerland Brand Manager will:

  • Support the Marketing Manager in the definition and implementation of the promotional calendar
  • Support the Marketing Manager in adapting and implementing European advertising campaigns (Creative and media)
  • Adapt and implement European instore/delivery advertising material (Menu Boards, Posters etc…)
  • Lead kiosks and tills updates due to offer adjustments
  • Support the Marketing Manager in pricing and product portfolio adjustments
  • Support new store openings and local store marketing in close collaboration with Franchise partners
  • Monitor and report on the performance of the actions implemented and competitor activities
  • Support the Marketing Manager in the further Digitalization of the KFC brand in Switzerland
  • Support the Marketing Manager in the Marketing Budget follow-up

Knowledge And Skills Required

Bachelor's or master's degree in Marketing

Between 2 to 3 years of work experience in marketing with:

  • Capacity to coordinate various projects at the same time
  • Good creative knowledge
  • Strong leadership, interpersonal skills, and good presentation skills
  • Strong interest in Food and Fast Food in Switzerland.

Languages Skills

  • Native German/ Swiss German or French is mandatory (Preference for German/ Swiss German).
  • Fluent in English is mandatory

About Us

From the centre of the continent to the remote (and not-so-remote) coasts and islands, KFC Pan Europe is the iconic chicken restaurant brand with a unique history of innovation and success. Always original, our passion is high-quality, finger lickin' good chicken. Yes, we also have a secret recipe. No, we can't share it. What we can share is our heart-led, welcoming culture, where you can be your best self, make a difference and have fun.

We're part of Yum Brands, Inc.—collaborating across the world with our sister brands, Taco Bell, Pizza Hut and The Habit Burger Grill. KFC Pan Europe has three business units: Western Europe, Central & Eastern Europe and France. With more than 30 official languages in 150 different franchises, connecting with us is easier than ever. If you really want to do the math, we've also got 2,200 restaurants in 40 countries. Either way, we keep it original.

For us, the future is all about connecting food traditions and tomorrow's technology to innovate customer experiences, our global brand and the best fried chicken you've ever tasted. We exist to feed people's potential, valuing personal development and an inclusive culture. This also means having a keen social purpose and investing in mentorship, upskilling and food security. Creating opportunities for the most underserved and vulnerable groups in our communities helps grow new roots and strengthen bonds.

We want our people to be their best selves. So, we invest in skills, resources and each other. At our Pan Europe Academy, we develop leadership and train all levels of restaurant and corporate employees. From Employee Resource Groups (ERGs) to Individual Development Plans, we build meaningful careers that have real impact.

The bottom line? We bring it. Curious? We hope so.

Bring your spark, your spice and your original story. At KFC Pan Europe, we're grounded in winning, celebrating, recognizing, welcoming and belonging. We've got a big table. You have a seat at it.

#J-18808-Ljbffr

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