Marketing Strategy Analyst – Pharma/Diagnostics

We take great pride in our vast range of chemical and biochemical products, and our high standards are maintained through great people, who share our values, and want to do the very best job possible, every day.

We acknowledge the important part our team members, who are based over three continents with manufacturing laboratories in Switzerland, the United Kingdom, Slovakia and China, and distribution centres in the United States, play, in our

Main Purpose of the Job

The Strategic Marketing Analyst will be responsible for conducting in-depth market, product, and competitive analyses to support our New Product Innovation (NPI) initiatives. This individual will work closely with internal stakeholders across Pharma and Diagnostics to provide data-driven insights, helping to shape strategic decisions for market expansion and product positioning. The role will evolve as we gain a deeper understanding of our markets and execute planned acquisitions in 2025 and beyond.

Key Responsibilities:

1. Analyze market trends, competitive landscape, and customer needs for our product portfolio.
2. Conduct in-depth research on new product opportunities within the NPI business unit to assess feasibility and market potential.
3. Develop data-driven reports and strategic recommendations for each business unit.
4. Evaluate marketing and communication strategies for each product line and business area.
5. Assess customer segmentation, product positioning, and commercial viability.
6. Work closely with internal stakeholders to align marketing strategies with business objectives.
7. Utilize data analytics tools to assess campaign performance and optimize marketing initiatives.
8. Identify key growth opportunities through detailed competitor and industry analysis.

Requirements:

1. Degree in Life Sciences, Chemistry, Biotechnology, or a related field AND a Marketing qualification (MBA, MSc, or equivalent).
2. 8–10 years of experience in marketing strategy, market research, or business intelligence within the pharma, biotech, or diagnostics industry.
3. Strong analytical experience, including market analysis, competitor research, and financial modeling.
4. Proficiency in data analytics tools (SQL, Power BI, Excel, or equivalent).
5. Experience working with marketing technology platforms and digital analytics tools.
6. Ability to translate complex data into actionable insights for commercial teams.
7. Strong communication and stakeholder engagement skills.

Why Join Us?

1. Be a key player in shaping the strategic direction of a growing global business.
2. Work in a collaborative, data-driven environment with high visibility among leadership.
3. Opportunity to influence product innovation and market expansion efforts.
4. Competitive salary, benefits, and professional development opportunities.

About us

Biosynth is an innovative life sciences reagents, custom synthesis and manufacturing services company headquartered in Staad, Switzerland. We are by scientists, for scientists, securing supply chains with consistent quality, across the globe. As a trusted supplier, manufacturer and partner to the pharmaceutical, life science and diagnostic industries, as well as food, agrochemical and cosmetic customers, we have facilities on three continents and a rapid global distribution network. Our main production laboratories are located in Switzerland, the UK, Slovakia and China, with peptide and antibody production in the US, the UK and the Netherlands. Enzyme projects are based in Austria, bioconjugation projects in Germany and biological IVD reagents in Ireland.