Influencer Marketing Manager Executive

vor 2 Wochen

Cham, Schweiz Sportyjob Vollzeit

Job Description

We are looking for our enthusiatic Influencer Marketing Manager Executive

This person will act as the face of Salomon Winter Sports, representing Salomon with the influential community with a focus on Ski, Nordic skiing and Snowboard. 

The main responsibilities of the role will be:

Brand Representation:

  • Act as the primary representative of Salomon to influencers, partners, events, federations, and national sports authorities.
  • Lead and manage local sports programs, including ambassadors and partnerships.

Ambassador Coordination:

  • Serve as the key contact for ambassadors, coordinating their training and fostering regular contact.
  • Develop the ambassador community in key sports epicenters.

Event Planning and Execution:

  • Plan and implement key events, demos, tests, and promotional activities.
  • Ensure quality implementation of marketing tools by influencers and ambassadors.
  • Manage relationships with vertical media and oversee media plans.

Sport Epicenter Activation:

  • Execute the local “How to Win” WSE plan, working with key ski resorts to boost presence, influence, and sales.
  • Recommend strategies and drive Salomon’s presence at practice and purchase locations in resorts.
  • Oversee specialty door activations, including trade programs, tests, and demos.
  • Lead consumer-facing events such as community activities, demos, clinics, and partnerships, and be present on-site during major events.

WSE Marketing Interlocutor:

  • Participate in the I2C process and provide feedback to HQ/WSE.
  • Engage actively in the IMM/Ambassador community, sharing and utilizing best practices.
  • Ensure the quality of the Salomon toolbox provided by HQ.
  • Track and analyze sports and influencer marketing KPIs.

Qualifications

The ideal candidate will hold a Marketing degree or equivalent and have 3 years’ experience in the specific sports community or overall Marketing environment, strong background of the consumer & influencing area. A knowledge of the Nordic product category is a plus.

Languages: Native in German, fluent in English.

Skills and competencies:

  • Process Orientation: the ideal candidate will be able to anticipate needs for new processes and implement these.
  • Relationship Building: the ideal candidate will be able to understand other people’s motivation and find mutual connections, as well as show good level of sensitivity and nurture stakeholders relationships.
  • Innovation: the ideal candidate will study the competitors to understand what improvements are needed to catch-up or surpass their level of performance.

Computer skills: command of Microsoft Office, especially PowerPoint.

Additional Information

Permanent contract, Full Time

Job located in Hagendorn, Switzerland.

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