Digital Marketing Manager

Are you a digitally savvy marketing professional who combines strategic thinking, strong analytical capabilities, and execution excellence? Are you passionate about creating seamless digital client journeys, optimizing user experiences, leveraging data and AI, and driving measurable commercial outcomes? Vontobel Asset Management is seeking a highly motivated Digital Marketing Manager to join the Client Content Center and help shape the future of our digital marketing capabilities. This role reports directly to the Head of Digital Marketing & Content. The successful candidate will play a critical role in enhancing digital client experiences, optimizing digital touchpoints, and delivering measurable business impact through data-driven marketing. The role sits at the intersection of digital marketing, client experience, analytics, content generation, and business growth. A key focus will be connecting digital marketing activities to commercial objectives, fundraising priorities, client engagement, and business outcomes through robust performance measurement and continuous optimization.

What Are We Looking For?

We are looking for a candidate who brings:

• Proven experience developing and optimizing digital client journeys across websites, campaigns, email, and other digital touchpoints.
• Strong expertise in digital marketing, UX optimization, website management, conversion optimization, and client engagement.
• Excellent data literacy and a deep understanding of digital marketing KPIs, analytics, reporting frameworks, and performance measurement.
• Demonstrated ability to turn data and client insights into actionable recommendations that drive commercial impact.
• Experience establishing and managing dashboards that measure engagement, lead generation, conversion, client journeys, and business outcomes.
• Strong understanding of marketing technologies, CRM platforms, automation tools, and digital analytics solutions.
• Passion for Artificial Intelligence, automation, personalization, and emerging technologies.
• Experience leveraging AI to improve client engagement, digital experiences, scalability, operational efficiency, and marketing effectiveness.
• Strong stakeholder management and collaboration skills across marketing, distribution, investments, product management, technology, and compliance.
• A growth mindset, strong curiosity, and a passion for continuous improvement and innovation.

Key responsibilities

• Digital client journeys & client experience. Design, manage, and continuously optimize digital client journeys across the full client lifecycle.
• Enhance client engagement, conversion, and retention through personalization and journey optimization.
• Ensure digital experiences support commercial priorities, fundraising objectives, and client needs.
• User experience & digital platforms. Drive continuous improvements of website usability, navigation, accessibility, and conversion performance.
• Conduct user research, behavioral analysis, and testing to identify optimization opportunities.
• Implement best practices in UX and digital experience management across client-facing platforms.
• Digital analytics & KPI leadership. Develop and maintain KPI frameworks, dashboards, and reporting that measure digital performance and business impact.
• Monitor and optimize key digital KPIs including engagement, leads, conversions, traffic quality, and client journey effectiveness.
• Generate insights and recommendations that improve marketing effectiveness and contribute to commercial growth.
• AI, automation & innovation. Identify and implement AI-driven solutions that enhance digital marketing performance and client experiences.
• Drive the adoption of marketing automation, personalization, predictive analytics, and new digital capabilities.
• Promote innovation and continuous experimentation across the digital marketing ecosystem.
• Digital campaign activation. Support the execution and optimization of integrated digital campaigns across all relevant channels with relevant stakeholders.
• Maximize performance across website, email, social media, paid media, and marketing automation platforms.
• Partner with marketing teams to increase effectiveness and reach.

Candidate Profile

• University degree in Marketing, Digital Marketing, Business Administration, Communications, Data Analytics, or a related discipline.
• 5+ years of experience in digital marketing, digital experience management, performance marketing, or related fields.
• Experience within asset management, financial services, banking, or another regulated industry preferred.
• Strong expertise in digital analytics platforms, web analytics, CRM systems, website management, and marketing automation technologies.
• Demonstrat