Chief Marketing Officer

Vor 2 Tagen

vaud switzerland vaud switzerland, Vaud Neural Concept Vollzeit
h3About the Role /h3 pNeural Concept builds category defining AI that helps engineers design better physical products, faster. Our technology is used by leading engineering organizations, including Formula 1 teams and major automotive manufacturers across Europe and Asia. We are defining a new category, AI for Engineering, and we are looking for a Chief Marketing Officer to establish it and build the marketing organization required for our next stage of global growth. /p pReporting to the CEO, you will lead an established international team and own our market positioning, product narrative, growth strategy and marketing operating model. You will combine a deep understanding of complex technology and enterprise customers with the ability to set priorities, scale teams and stay personally involved in the work that matters most. /p pYou will inherit a capable specialist team spanning product marketing, brand and communications, digital and marketing operations, creative, partner marketing and regional field marketing. Your job is to give that team a clear, durable strategy, connect our technology and market narrative to enterprise growth, and make disciplined choices about priorities, organization and resource allocation. /p pYour work will shape how a new category is understood across the engineering world and influence how global manufacturers adopt AI in their design processes. /p h3What you will do /h3 bDefine positioning and category narrative /b ul lipOwn Neural Concept's point of view, differentiation, customer value proposition and category story around AI for Engineering. /p /li lipTranslate complex technology into a narrative that lands with engineers, executive buyers, partners, analysts and the broader market, and turn it into product marketing, sales enablement, launches, customer stories and executive-level commercial materials. /p /li lipKeep it consistent across the product story, sales motion, customer conversations, partnerships and company communications. /p /li /ul bBuild the marketing operating model /b ul lipSet the structure, priorities, processes and decision cadence needed to scale the function. /p /li lipDecide where to deploy internal resources, which capabilities to build in-house, and where to use agencies or external partners. /p /li lipMake explicit what the team is doing, why it matters, what it is not doing, and how success is measured. /p /li /ul bDrive pipeline and enterprise growth /b ul lipDefine how marketing creates opportunities, accelerates pipeline and supports large enterprise deals, with particular attention to the highest-value opportunities in the pipeline, the US market, account-based marketing, and field and executive marketing. /p /li lipOwn the path from target account and engagement to qualified opportunity, and report on the indicators marketing is accountable for: 1.) opportunity creation, 2.) marketing-sourced and marketing-influenced pipeline, 3.) account engagement, 4.) brand authority and 5.) customer advocacy. /p /li lipBuild an integrated growth engine across ABM, field, digital, partner marketing and demand generation, aimed at technical users, champions, economic buyers and full buying committees. /p /li /ul bBuild market leverage /b ul lipUse customer evidence, partners, analysts, PR, thought leadership and major industry moments to amplify Neural Concept's position. /p /li lipStrengthen partner marketing and connect it to the demand engine rather than running partnerships as isolated announcements, so customers and the ecosystem tell the company's story alongside it. /p /li /ul bLead and develop the marketing team /b ul lipGive the specialist team clear priorities, decision-making frameworks and accountability across product marketing, brand and communications, digital and marketing operations, creative, partner marketing and regional field marketing. /p /li lipStay personally involved in the highest-impact work: positioning, strategic campaigns, major launches, customer narratives and critical enterprise opportunities. /p /li /ul bAlign marketing across the company /b ul lipRun a regular alignment cadence with the CEO, commercial leadership, Product, Engineering and the marketing team. /p /li lipPressure-test assumptions, surface decisions early, and set and defend trade-offs so the function stays focused rather than reactive to every new request. /p /li lipHold a shared marketing vision that is stable enough for the team to build against and adaptable when the company or market genuinely changes. /p /li lipRepresent Neural Concept externally with customers, partners, analysts, media and industry leaders. /p /li /ul h3Who you are /h3 pTypically 12+ years in marketing, including several years owning a full marketing mandate at VP or C level. You understand product marketing, category creation, brand, demand generation, field marketing and enterprise go-to-market well enough to lead and integrate them, without needing to be the direct speciali