High Value Marketing Specialist Consultant
Vor 3 Tagen
Job Description
Description
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The UNICEF Private Sector Fundraising and Partnerships (PSFP) section within Private Fundraising and Partnerships Division (PFP) works with National Committees and UNICEF country offices to maximize income and drive income growth. The Marketing and Brand Building Section within PSFP lead the global efforts to build marketing strategies that position UNICEF effectively for fundraising and engagement with private sector audiences.Scope of Work:
Reporting to PFP Purpose Marketing and Brand Building Marketing Manager and working closely with the wider team as well as PFP teams, HQ teams and National Committees, UNICEF Regional offices and UNICEF Country Offices, the consultant will deliver on strategic marketing strategies, including content marketing assets capacity building for lead generation marketing initiatives, with a focus on corporate and support for foundations and philanthropy, as needed.
Translate audience insights into marketing assets, with an emphasis on corporate audiencesIdentify opportunities relevant to the private sector, and create narratives for integrated marketing across shared, owned, earned and paid channelsCreate social packs and conversation calendars around key global momentsCreate fundraising assets as needed, with an emphasis on corporate and foundation streamsEnsure priority partners are positioned within the content marketing plans, and that UNICEF is equally amplified through priority partners' communications plansLead trainings for fundraising staff in best practices (corporate, philanthropy and foundation) in HQ/RO/CO/marketsMonitor results and contribute to reporting on all activitiesLiaise with internal stakeholders across teamsWith the Planning Manager on the team, ensure Virtual Donor Experiences (VDEs) are grounded in audience insights and follow the high value marketing platform and look and feelWith the Marketing Specialist, foster a pipeline of markets already investing in, or planning to invest in High Value Marketing activitiesInternal marketing lead for the team – including updating the intranet pages, writing intranet articles, liaising to be included in newsletters, supporting the organization of webinarsTo qualify as an advocate for every child you will have...
Education:
An advanced university degree (Master's degree or higher) in one of the following fields is required: Communications, Marketing, or another relevant technical field. A first-level university degree (Bachelor's degree or higher) in a relevant field combined with 2 additional years of solid professional experience may be accepted in lieu of the advanced university degree. Experience:
At least 5 years of progressively responsible and relevant professional work experience in B2B marketing (e.g. direct, digital, event, partnership marketing) is required.Both private sector and non-profit experience is required.A demonstrable knowledge of turning audience insight into marketing propositions.Agency or account management experience is considered an asset.Highly organized individual with strong management skills and the ability to prioritize and manage deadlinesKnowledge of the philanthropic landscape and corporate fundraising landscape is required.At least 5 years of progressively responsible and relevant professional work experience in B2B marketing (e.g. direct, digital, event, partnership marketing) is required.Both private sector and non-profit experience is required.A demonstrable knowledge of turning audience insight into marketing propositions.Agency or account management experience is considered an asset.Highly organized individual with strong management skills and the ability to prioritize and manage deadlinesKnowledge of the philanthropic landscape and corporate fundraising landscape is requiredFluency in CRM technologies preferred, and proficient in Microsoft Word and Excel, and with experience in using complex database.Language:
Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset. Other Skills:
Flexibility and ability to work independently and as a team player with a range of constituents and colleagues at varying levelsExcellent interpersonal and communication skills are essential, both written and verbal is an asset.Must possess a strong work ethic, have confidence, take initiative and be an enthusiastic team player.Strong customer service approach to interactions with colleagues and partners; ability to navigate complex environments and help build relationships with a variety of stakeholder is an asset.Source:
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