VH Marketing Technology
vor 2 Wochen
Job Description
Description
–>
The Private Sector Fundraising and Partnerships Section (PSFP) within the UNICEF Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Inside PSFP, the Virtual Hub is an incubator serving as the digital function of 16 markets across MENA, ECARO and Singapore but also as the testing ground for new technologies, marketing channels and other types of innovation. The vision: become the largest and most successful non-profit digital fundraising program in the world. The VH Martech consultant will focus on managing the marketing-technology strategy & activation with an end goal of improving performance across media-activation platforms (META, Tiktok, Google, Bing, Yandex, email and other programmatic ads). From orchestrating new audiences and customer experience maintenance, to ensuring there is an optimization plan in sync with business goals, establishing continuous testing and quick innovation adaptation. The VH Martech consultant is ultimately responsible for the cookie-less advertising and audience-first fundraising and marketing strategy of the Virtual Hub.Scope of Work:
Manage the marketing technology strategy and activation towards reaching top-line goals, media efficiency and retention business goals across all Virtual Hub regions.Co-create yearly, quarterly and monthly plans in line with business objectives. Continuously manage daily optimizations towards reaching targets.Launch new technology, tactics and products that enable the business to expand profitably.Build joint business plans together with the media and data team to further advance the innovation agenda.Drive the testing roadmap, capture the insights and ensure rigorous testing methodology.Ensure cross-channel alignment and an audience first approach:Utilize first party-data as the core of the marketing technology strategy, fully leveraging its use across paid media channels, email, website and content, leading to an increase in life-time value and donor fulfillment.Sync with the CRM team to ensure donor journeys are completely aligned irrespective of the channel they use for interaction, from messaging to segmentation.Investigate and on-board technology that allows for cross-channel media activations.Refine targeting across acquisition, retargeting and retention to improve CPA and ultimately CLTV.Think about retention at acquisition: closely collaborate with the CRM team to fully capitalize on newly acquired audiences and donors.Collaborate with the data team and other stakeholders in order to create the most successful campaigns:Utilize data to suggest new campaign topics that can elevate performance in individual Virtual Hub markets, especially in the context of cookie-less advertising. Close the optimization loop by continuously providing the media, email, website and data Team with campaign insightsTo qualify as an advocate for every child you will have...
Education:
• A first-level university degree (Bachelor's degree or higher) in marketing, computer science, engineering, technology, digital media, or any other relevant areas is required.Experience:
A minimum of 6 years of relevant professional experience in marketing technology, Customer experience, MarTech, digital fundraising or digital marketing, with a special focus on delivering positive P&L is required.Proven experience is required in designing , implementation and value creation of customer data platforms, Marketing data platforms, salesforce email journeys, paid ads (Meta, Google), first party data, Enterpirse data warehouse , ML models stakeholder management, KPI franeworks,Use case definitions, design of Martech Blue print, vision value road map, program management, project delivery as per desired goals, quality checks, best practice implementation, data-backed analysis, reporting (Automated and manual) with new customer acquisition and income campaigns.Experience in managing long-term and multiple projects simultaneously across 2 or more international geographies (Please do include the list of geographies you managed in your CV or cover letter).Languages:
Fluency in English is required. Knowledge of another official UN language is considered as an asset.Source:
Recommend your friend
–>
To help us track our recruitment effort, please indicate in your cover/motivation letter where ) you saw this internship posting.
-
VH Marketing Technology
vor 3 Wochen
Genf, Genf, Schweiz United Nations Children's Fund VollzeitJob DescriptionDescription –>The Private Sector Fundraising and Partnerships Section (PSFP) within the UNICEF Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Inside PSFP, the Virtual Hub is an incubator serving as the digital function of 16 markets...
-
Graduate - Audit IT Assurance Technology Group 80 % - 100 %
vor 10 Stunden
Genf, Genf, Schweiz KPMG AG VollzeitGraduate - Audit IT Assurance Technology GroupRejoins notre équipe d'audit IT au sein du département d' Audit Corporate et acquiert une expérience approfondie du monde informatique.Postulez maintenant GenèveAoût % - 100 %Voici ce qui fait ta réussiteUn Bachelor ou un Master en Informatique ou en Economie (Université, EPFL, HEC, HEG ou équivalent)....
-
Area Sales Manager Switzerland
vor 2 Wochen
Genf, Genf, Schweiz JT International AG Dagmersellen VollzeitTitle: Area Sales Manager Switzerland & France Travel RetailJob ID: 93588 Country: Switzerland City: Geneva Professional area: Sales Contract type: Permanent Professional level: Experienced Location: Geneva, GE, CH, 00000 Area Sales Manager Switzerland & France Travel Retail What this role is about?Area Sales Manager will be working very closely with the...
-
Digital Data Analytics Specialist
vor 1 Woche
Genf, Genf, Schweiz United Nations Children's Fund VollzeitJob DescriptionDescription –>As part of the Digital Strategy of UNICEF, the Digital Data Analytics Specialist will be responsible for the Web Analytics accurate implementations in the respective region and provide statistical and actionable insights for the Digital teams. This Digital Data Analytics Specialist will analyze large amounts of raw information...
-
Digital Data Analytics Specialist
vor 2 Wochen
Genf, Genf, Schweiz United Nations Children's Fund VollzeitJob DescriptionDescription –>As part of the Digital Strategy of UNICEF, the Digital Data Analytics Specialist will be responsible for the Web Analytics accurate implementations in the respective region and provide statistical and actionable insights for the Digital teams. This Digital Data Analytics Specialist will analyze large amounts of raw information...
-
Digital Data Analytics Specialist
vor 3 Wochen
Genf, Genf, Schweiz United Nations Children's Fund VollzeitJob DescriptionDescription –>As part of the Digital Strategy of UNICEF, the Digital Data Analytics Specialist will be responsible for the Web Analytics accurate implementations in the respective region and provide statistical and actionable insights for the Digital teams. This Digital Data Analytics Specialist will analyze large amounts of raw information...
-
Digital Data Analytics Specialist
vor 3 Wochen
Genf, Genf, Schweiz United Nations Children's Fund VollzeitJob DescriptionDescription –>As part of the Digital Strategy of UNICEF, the Digital Data Analytics Specialist will be responsible for the Web Analytics accurate implementations in the respective region and provide statistical and actionable insights for the Digital teams. This Digital Data Analytics Specialist will analyze large amounts of raw information...
-
Corporate Finance
vor 2 Wochen
Genf, Genf, Schweiz MANTU GROUP SA VollzeitWho are we? Mantu is an independent international consulting player, founded in 2007. Bringing together expert and complementary brands, Mantu stands out for the breadth of its spectrum, responding to all business transformation challenges.Its activities are divided into four practices:Leadership & Advocacy, Technology, Digital Marketing & Experience, Total...
-
Entrepreneurship Development Officer
vor 2 Wochen
Genf, Genf, Schweiz European Council for Nuclear Research (CERN) VollzeitJOB DESCRIPTIONCompany DescriptionAt CERN, the European Organization for Nuclear Research, physicists and engineers are probing the fundamental structure of the universe. Using the world's largest and most complex scientific instruments, they study the basic constituents of matter – fundamental particles that are made to collide together at close to the...
-
Entrepreneurship Development Officer
vor 3 Wochen
Genf, Genf, Schweiz European Council for Nuclear Research (CERN) VollzeitJOB DESCRIPTIONCompany DescriptionAt CERN, the European Organization for Nuclear Research, physicists and engineers are probing the fundamental structure of the universe. Using the world's largest and most complex scientific instruments, they study the basic constituents of matter – fundamental particles that are made to collide together at close to the...
-
Chief Information Security Officer
vor 4 Wochen
Genf, Genf, Schweiz MANTU GROUP SA VollzeitWho are we? Mantu is an independent international consulting player, founded in 2007. Bringing together expert and complementary brands, Mantu stands out for the breadth of its spectrum, responding to all business transformation challenges.Its activities are divided into four practices:Leadership & Advocacy, Technology, Digital Marketing & Experience, Total...
-
Senior Solutions Architect, EMEA Public Sector
vor 4 Wochen
Genf, Genf, Schweiz Amazon VollzeitBESCHREIBUNGAWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to...
-
Senior Private Assets Distribution Specialist
vor 4 Wochen
Genf, Genf, Schweiz Banque Lombard Odier & Cie SA VollzeitEine Karriere bei der Lombard Odier Gruppe ist etwas, worauf man stolz sein kann. Unsere Mission ist es, das Vermögen unserer Kunden zu schützen und zu mehren – doch nicht um jeden Preis. Nachhaltigkeit steht im Mittelpunkt unseres Handelns und wir behandeln das Vermögen unserer Kunden so, als wäre es unser eigenes. Aufbauend auf unserer "Rethink...
-
Account Manager,
vor 4 Wochen
Genf, Genf, Schweiz Refinitiv SA VollzeitData today improves performance tomorrow. And that's exactly what Account Managers at LSEG do for our customer We make it a goal to ensure their happiness and help them achieve their strategic objectives. We work on understanding their business. We optimize workflows and priorities. And we help develop a high value contact network within these accounts. You...
-
Account Manager
vor 4 Wochen
Genf, Genf, Schweiz Refinitiv SA VollzeitData today improves performance tomorrow. And that's exactly what Account Managers at LSEG do for our customer This role will sit within D&A and we make it a goal to ensure their happiness and help them achieve their strategic objectives. We work on understanding their business. We optimize workflows and priorities. And we help develop a high value contact...
-
VP Global Product Manager
vor 1 Woche
Genf, Schweiz Orange Business Switzerland AG VollzeitSome highlights Being part of an international company yet with local presence Build a safer digital society together with us Working as a VP Global Product Manager We are seeking a highly experienced and strategic Vice-President (VP) Global Product Manager to join Technology & Marketing division in the cyber security industry and lead Global Product...
-
Head of Product
vor 1 Woche
Genf, Schweiz Mina Protocol VollzeitWe’re seeking a Head of Product who can navigate the interdisciplinary tradeoffs that come with using cryptography and zk-Snarks, a novel technology in the world of blockchains, to build decentralized computing systems that put people back in control of their digital lives.Mina Foundation is a public benefit corporation serving the Mina Protocol, the...
-
Head of Product
vor 1 Woche
Genf, Schweiz Mina Foundation VollzeitWe're seeking a Head of Product who can navigate the interdisciplinary tradeoffs that come with using cryptography and zk-Snarks, a novel technology in the world of blockchains, to build decentralized computing systems that put people back in control of their digital lives.Mina Foundation is a public benefit corporation serving the Mina Protocol, the world's...
-
Head of Stakeholder and Staff Engagement
vor 1 Woche
Genf, Schweiz World Economic Forum LLC Vollzeit(executive level position within the Global Communications Group) The World Economic Forum, committed to improving the state of the world, is the international organization for public-private cooperation. The Forum engages the foremost political, business, cultural and other leaders of society to shape global, regional and industry agendas. The...
-
Sales Director
vor 1 Woche
Genf, Schweiz Vortexa ltd. VollzeitVortexa was founded to solve the immense information gap that exists in the energy industry. By using massive amounts of new satellite data and pioneering work in artificial intelligence, Vortexa creates an unprecedented view of global energy flows in real-time, bringing transparency and efficiency to the energy markets and helping society as a whole.Having...
-
Head of Stakeholder and Staff Engagement
vor 1 Woche
Genf, Schweiz World Economic Forum Geneva VollzeitHead of Stakeholder and Staff Engagement page is loaded Head of Stakeholder and Staff Engagement Apply locations Geneva time type Full time posted on Posted Yesterday job requisition id R3017 (executive level position within the Global Communications Group)The World Economic Forum, committed to improving the state of the...
-
Sales Director
vor 1 Woche
Genf, Schweiz Vortexa VollzeitVortexa was founded to solve the immense information gap that exists in the energy industry. By using massive amounts of new satellite data and pioneering work in artificial intelligence, Vortexa creates an unprecedented view of global energy flows in real-time, bringing transparency and efficiency to the energy markets and helping society as a whole.Having...
