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Marketing Specialist
vor 4 Monaten
Job Description
Description
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The Marketing Specialist is part of the Individual Giving (IG) team, whose purpose is to support and enable countries in their fundraising, and this role works within that approach to cascade and develop the capabilities to teams at regional and market levels, as well as supporting or leading the development and implementation of relevant global strategies. The role supports individual markets in developing their marketing discipline, building on and developing an already successful business model, which results in increased net income for UNICEF's program of work for children.This post supports bringing a marketing approach and marketing best practices into Individual Giving and supporting a shift toward audience-centric marketing. You will be the marketing lead to assess, feedback, and deliver on marketing-related requests within the dedicated geographical sprint team. You will help triage, scope, and deliver market requests in collaboration with country focal points both within your sprint team and other sprint and incubator teams. You will serve as the subject matter expert on IG strategic marketing framework and planning and execution of global marketing initiatives within the new ways of working for IG. You will provide support and development of marketing capabilities amongst internal IG and regional and country stakeholders.
You will assist the teams in the market in the adoption and rollout of the Strategic Marketing Framework that supports the shift to market orientation (from a sales orientation). You will also support the development of more tailored donor journeys driven by audience insight and incorporating elements of audience, content, product, channel, format, and testing (including using Marketing Cloud where applicable).
The role holder will lead on a number of global projects as well as have market adoption objectives over agreed programs and initiatives such as being the champion for the Marketing Cloud/SES program, marketing framework, and segmentation. All accountabilities of this type are to serve successful fundraising and marketing in individual countries.
Marketing discipline and knowledge:
Work with the Marketing Manager to identify and develop marketing approaches that deliver on IG business objectives (OKRs) and global marketing strategy (acquisition, retention, and engagement).Development and rollout of marketing tools, resources, templates, and guidance for use by markets.Provide training and consultancy for key markets and the wider PFP IG team and RSC colleagues on embedding marketing practices.Be an integral part of the allocated geographical sprint team to deliver on market requirements and project demand as planned through the new Ways of Working process.Facilitate and analyze the performance of key products in markets, identifying opportunities for improvement and growth through existing or new products. Connect global initiatives with local opportunities, recognize how the products meet audience needs profitably, and can continue to evolve to be a valuable part of UNICEF's portfolio at market level.Support selected markets with marketing projects and upskilling.Identify suitable suppliers from UNICEF LTAs and manage the procurement process for projects as required.Managing agencies and suppliers to deliver optimal results and outputs on selected projects.Provide support to SES initiative as it relates to IG Marketing.Marketing framework:
In collaboration with the Marketing Manager support the adoption and use of the IG strategic marketing framework internally and at market/regional level, supporting PFP's shift from sales to market orientation.Develop action plans and tangible workstreams to deliver elements of the framework e.g., segmentation, marketing funnel, marketing capabilities, etc.Support functions and key markets to adopt the framework and secure case studies of positive outcomes.Collaborate with Audience and Market Intelligence Unit to develop relevant content and resources required for upskilling.Work in close consultation with stakeholders within and beyond PFP e.g., Brand building and PR services team, Analytics and Market Insights team, etc.Audience, insight and journey planning:
Ensure IG fundraising planning and delivery is driven by audience understanding at all stages. Work to influence every interaction between a supporter and the organization to ensure we provide journeys that foster loyalty and a desire to support the work of UNICEF through an increased customer lifetime value. Support UNICEF markets to develop and consider how to resource the scaling of tailored supporter journeys through appropriate use of martech and automation strategies that suit the resource and capability of teams. Collaborate with analytics and insight teams to support the development of stronger donor insights that can drive creative, strategy, and overall business performance resulting in delivery of more profitable IG products.. Using data from different sources, map supporter journeys through the marketing funnel, identifying key areas for optimization and financial growth potential by delivering improved experiences and journeys. Be the PFP champion on the development of and integration of the supporter engagement strategy as markets move to Salesforce products and their use to deliver audience centric campaigns and strategies. Ensure the continuing focus on the quality and relevance of the supporter experience through every touchpoint, across selected markets, to ensure that this experience fulfills UNICEF's brand promise. Other Duties:
Support the Marketing Manager in other ad hoc tasks as required.To qualify as an advocate for every child you will have...
Education:
An advanced university degree in the field of marketing, business, communications, or related fields is required.Alternatively, a first-level university degree in a relevant field combined with two additional years of professional experience may be accepted in lieu of the advanced university degree.Experience:
At least five years of progressively responsible and relevant professional work experience in integrated marketing and/or individual giving is required.A minimum of 3 years' experience project managing multichannel marketing campaigns, marketing planning, and/or brand management.Proven strong project management capability with experience delivering through others required.Experience working in global organizations with projects crossing multiple markets with different business challenges is required.Experience in marketing or advertising agencies is an asset.Experience in training and capacity-building teams is an asset.Experience working across a variety of IG products and audiences is an asset.Ability to work across multiple projects, with multiple stakeholders and moving deadlines is an asset.Hands-on experience and knowledge of automation and market solutions is required. Experience of Marketing Cloud an asset.Experience managing agencies and suppliers and leading procurement processes is an asset.Excellent communication and interpersonal skills are required.A hands-on approach to problem-solving is required.Language requirements:
Fluency in English is required.Proficiency in another official UN language (Arabic, Chinese, French, Russian, or Spanish) is an asset.Source:
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