Marketing & Sales Manager Popeyes EMEA
vor 4 Wochen
About Restaurant Brands International:
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
Job Overview:
The Field Sales & Marketing Manager, Popeyes, EMEA is responsible for supporting and growing franchisees' sales, traffic, and profitability by planning and executing effective regional marketing plans and working closely with the Performance Analytics team to drive and oversee necessary and ad hoc analysis of the business. You will report directly to the Marketing & Sales Director, Popeyes, EMEA. Your main clients are Popeyes franchisees and their operating teams, and you will work closely with the rest of the Popeyes EMEA field team, including Area Franchise Leads, as well as other functions within the organization, particularly the Analytics Team.
Your roles and responsibilities:
- Works closely with the Popeyes EMEA Analytics team, Field team and Franchisees to ensure successful execution of brand programs including new product/promotion rollouts.
- Influence's franchisee sales and profitability by making data-driven recommendations across all product and sales channel categories.
- Provides reporting and business/trend analysis allowing performance analytics team and franchisees to make profit-maximizing decisions.
- Supports the standard and ad hoc analysis of promotions, marketing programs, and new product introductions and effectively measures their success to help gain greater understanding of local sales, traffic, and profitability.
- Facilitates the accurate and timely communication of brand marketing programs, systems, and procedures to franchisees.
- Pitches and sells-in to franchisees, then manages communication and execution of, local market tests.
- Owns the onboarding and execution of digital sales channels within the Popeyes EMEA division, including third-party delivery, mobile app ordering, kiosks, and exterior digital menu boards.
Your skills and experience:
- Bachelor's Degree in Business, Marketing, Sales, or a related field.
- Master Degree is a plus.
- 3-5 years relevant work experience.
- Advanced in Microsoft Suite (especially Excel and PowerPoint).
- Demonstrates excellent organization skills, with ability to prioritize and handle multiple tasks.
- Demonstrates strong business acumen, interpersonal skills, and influencing ability to maintain and grow productive relationships with franchisees.
- Demonstrates effective written and verbal communication, to include formal presentations and the ability to prepare and present to franchisees on a regular basis and senior leadership on an occasional basis.
- Must have the ability to interface and maintain excellent professional relationships with a variety of audiences to include franchise partners, ad agencies, local marketing vendors, internal RBI functions, and senior leadership.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
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