Senior Manager, Channel Analytics

Vor 5 Tagen

Basel, Basel-Stadt, Schweiz Novartis AG Vollzeit
Job ID REQ Jul 01, 2024 Switzerland
SummaryLocation: Basel, Switzerland Closing Date for Applications: 18th of June 2024 About the Role: As the Senior Manager, Channel Analytics & Client Success you will utilize advanced analytics to track and measure the performance of corporate digital channels. Additionally, a key aspect of this role is to proactively engage and consult with content partners and internal clients to help enhance their success in reaching their target audiences by leveraging data-driven insights and recommendations.
About the Role

Key Responsibilities:

  • Develop an overarching measurement and performance strategy for corporate digital channels, aligning with business objectives and KPIs
  • Provide regular channel dashboards and reports to content partners, offering valuable insights and data-driven recommendations and consult how to further improve their campaigns and better reach their audiences
  • Provide regular channel dashboards for leaders and other relevant stakeholders
  • Conduct benchmarking activities to evaluate the performance of competitor channels and identify opportunities for improvement, while also assessing practices used in other sectors for potential adaptation
  • Evaluate and adopt new measurement tools and technologies, including predictive analytics, to enhance the depth and accuracy of channel analytics
  • Gather and analyze client feedback to drive continuous improvement of campaigns and content submissions, ensuring that client needs and expectations are met and exceeded
  • Establish channel analytics best practices and deliver training programs to empower country channel teams, enabling them to effectively leverage analytics for channel optimization and decision-making
  • Stay updated on industry trends, best practices, and emerging technologies, continuously expanding knowledge to effectively guide platform operations and drive innovation

Essential Requirements:

  • Bachelor's degree in communications, computer science, marketing or statistics and relevant years of experience in communications, marketing or data analysts
  • Data analytics for digital platforms and channels including digital marketing measurement
  • Delivery of reports, presentations and data visualizations to internal clients, senior management and other stakeholders
  • Use of Google Analytics 4 (GA4), heatmaps and other user behaviour analysis tools, Content Management Systems (CMS), native social media business manager tools and customer experience platforms (e.g. Sprinklr) to generate data
  • Consultancy on digital channel data analytics
  • Fluent English language, other languages useful

Desirable requirements

  • Use of Artificial Intelligence (AI) tools and techniques

Benefits and rewards:

Read our handbook to learn about all the ways we'll help you thrive personally and professionally:

Commitment to Diversity & Inclusion:

We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Accessibility and accommodation:

Novartis is committed to working with and providing reasonable accommodation to all individuals. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in any order to receive more detailed information about essential functions of a position, please send an e-mail to and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together?

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: (link is external)

Division Corporate Affairs Business Unit CTS Location Switzerland Site Basel (City) Company / Legal Entity C028 (FCRS = CH028) Novartis Pharma AG Functional Area Communications & Public Affairs Job Type Full time Employment Type Regular Shift Work No Apply to Job(link is external)

Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

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