Technical Brand Expert

vor 1 Monat

Lausanne, Waadt, Schweiz L'Oréal Suisse SA Vollzeit

New customers:

  • Active social flirting (initial contact via social media) to attract potential new customers
  • Scheduling and implementation of demos for new customers
  • Individual consultation of new customers concerning brand-specific trends and products
  • Onboarding of newly acquired salons, including debrief
  • Creation and recommendation of a training and development plan (workshops, Access etc.) for the customers

Existing customers:

  • Maintenance and development of partner salons
  • Acts as contact and confidant for the salons
  • Promotion of the digitalization and the usage of digital media in the context of education (i.e., webinars and coaching via Teams, webcasts, lives, Access) in alignment with the PPD strategy
  • Implementation of the education strategy for the respective brand, as well as emphasizing the unique selling points (USP) with the customer
  • Preparation and implementation of workshops (online/offline) and online activities on the topics:
  • Solidification of the brand values & product information
  • Services, consultation concepts & bestseller placements, to generate sustainable sales growth in the salons
  • Integration of the sustainability program (hairstylists for the future)
  • Conceptualization and implementation of individual training and development concepts for key accounts in the area (online/ offline)
  • Takeover of projects for new concepts concerning launches, new education activities, as well as the creation of general documents /digital development concepts
  • Consultation of customers about digital offers (i.e., Google my Business, social media and social selling)
  • Kérastase-specific: Responsible for the training and development as well as the coaching of the Care Coaches (Kérastase brand specialists in the salons)

Team:

  • Active collaboration with Business Partners and the Regional Sales Manager to reach the quantitative and qualitative sales team goals
  • Solidification of the added value of the brand within the team through the presentation of product and service innovations (ROM, if applicable SAM etc.)

General:

  • Regular and timely documentation of all activities in SharePoint
  • Creation of target group-oriented content (online/offline) in the education department, i.e., for the own professional social media account to generate engagement

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