Content Marketing Project Manager, 80-100%

vor 2 Wochen

Zürich, Schweiz UBS Vollzeit
Your role
The Digital Communications & Growth team of UBS Switzerland is constantly looking for talents. This role is part of the Marketing & Digital Sales Center of Excellence, which is responsible for all marketing & digital sales activities for UBS Switzerland. The Digital Communications & Growth team takes care of all Content & Dialogue Marketing, organic Social Media, Search Experience and Growth Marketing activities for UBS Switzerland.

Responsibilities:
• As Content Marketing Project Manager, you will be part of our Content & Dialogue Marketing team within Marketing & Digital Sales at UBS Switzerland.
• You will be a crucial part on the further development of UBS Switzerland's comprehensive content and digital strategy across all client segments as well as product and thematic focuses.
• Your main responsibility will be managing the ongoing content production and optimization flow for our product and editorial content to provide our clients and prospects financial literacy and enable them to take sound financial decisions.
• You will optimize existing content marketing measures and user journeys, manage topic and editorial planning, brief content creators, steer the approval, translation & publishing process, prepare it for distribution in online and offline channels.
• Furthermore you analyze the content's performance (SEO and on-page) and implement optimizations based on this.
• In the content production process you will interact with business stakeholders and subject matter experts and transfer their expertise into appealing and user intent oriented content.
• You will work closely with our search experience colleagues, digital marketing experts, interaction and service designers, content producers of all disciplines, product teams, localization experts and researchers.
• Collaborate in an agile environment - short design sprints, rapid prototyping, and frequent user testing.
• You will also work with and manage advertising and marketing agencies and external content producers.

Your team
You'll be working in the Content & Dialogue Marketing" team in our Zurich Europaallee office. We take care of all intent- and long-form content on and are also taking care of content production for further owned and paid channels.

This role is temporary until 31.12.2025

Your expertise
• at least three years of project management experience in content marketing, advertising or (marketing) communication
• quick comprehension, networked thinking and quickly finding your way around new structures and topics
• strategic, conceptual and innovative thinking and high quality standards for marketing communication
• experience with action-oriented online and offline communication as well as understanding of multichannel marketing
• a good understanding for UX principles and conversion-oriented content
• your wealth of experience ideally includes knowledge of the financial industry
• experience in working with analytics, user research and client feedback as a source for producing and optimizing content
• proven experience with content, SEO, collaboration and analytics tools: Adobe Analytics, Sistrix, SEMRush, Searchmetrics, Decibel, ScreamingFrog, Google Ads, Google Search Console, censhare, etc.
• an open, direct communication style and enjoy working in teams and with various contact persons
• comfortable in a fast-paced work environment and ideally work experience in agile structures
• a native German speaker who is comfortable working in an international team
• fluent in English; it would also be desirable if you have advanced language skills in either French or Italian

About us
UBS is the world's largest and only truly global wealth manager. We operate through four business divisions: Global Wealth Management, Personal & Corporate Banking, Asset Management and the Investment Bank. Our global reach and the breadth of our expertise set us apart from our competitors.

We have a presence in all major financial centers in more than 50 countries.

Join us
At UBS, we embrace flexible ways of working when the role permits. We offer different working arrangements like part-time, job-sharing and hybrid (office and home) working. Our purpose-led culture and global infrastructure help us connect, collaborate, and work together in agile ways to meet all our business needs.

From gaining new experiences in different roles to acquiring fresh knowledge and skills, we know that great work is never done alone. We know that it's our people, with their unique backgrounds, skills, experience levels and interests, who drive our ongoing success. Together we're more than ourselves. Ready to be part of and make an impact?

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