HORECA Marketing Intern
vor 1 Woche
Position Snapshot
Location:
La Tour-de-Peilz, Switzerland
Company:
Nespresso
Act
Rate:
Full-Time
Type of contract:
Internship, 12 months
Start Date:
June 2023
Position Summary
At Nespresso, we blend vibrant people and products together to create careers that elevate coffee and your every day. Passion, innovation, respect, and the drive to do better every day. These are not only Nespresso's values - they are the values that make us a team.
We are emboldened to bring our team together as one and create new opportunities to grow and thrive. It's just the beginning of how we transform lives with every cup.
Each of our 12,000+ employees make an impact on the experience and quality of our business.
From the robust and vibrant to the smooth and well-balanced, it takes every flavor of person to keep our brand successful.
As anHoReCa Marketing Intern, you will support the HoReCa marketing strategy implementation for the market, the positioning of the Nespresso Professional brand in the segment and the management of the product portfolio of B2B. Timely help execute the local cycle plan calendar across the entire HoReCa addressable opportunity (hotels, restaurants, fine dining, cafés, backeries).
We offer an agile, inclusive and caring working environment with many opportunities across different functions and regions. Don't miss the opportunity to join us and work with different teams in an innovative and creative context.
A Day in the Life of an HoReCa Marketing Intern
- Support Brand Manager HoReCa and proactively lead requests for point of consumption experience (i.e. for promotions & visibility platform, including order management)
- Ensure Brand Guidelines implementation and respect throughout all touchpoints by timely audits
- Coordinate that all permanent sales material (incl. link with training and C4C) are constantly up to date
- Ensure performant & consistent messaging of the value proposition in every touchpoint of the value chain (brand building, lead generation, online, events, sales tools, point of consumption material etc.). Provide tools for the sales team to drive the HoReCa business
- Benchmark local activities with international best practices and local competitive environment
- Support campaigns, new coffee launches and contribute to campaigns by gathering postevaluation information
- Ensure internal launch activations, e.g. internal events, inoffice communication, internal newsletter, intranet
What will make you successful
- Student or fresh graduate in Hospitality, Sales, Marketing, Economics or equivalent
- Worked for an organisation with leading brands and a strong commercial mindset
- Experience in project management, managing both internal stakeholders and external agencies a plus
- Preferably experience in small and medium event coordination
- Good communication skills
- Fluent in German, French & English mandatory
In fact, the way we approach our coffee is actually very similar to how we think about our employees:
there is care, thought, and integrity in everything we do. By fostering an inspiring working environment, we empower people and encourages them to act as pioneers and entrepreneurs.
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