Global Marketing Director Women's Health

vor 1 Woche

Basel, Basel-Stadt, Schweiz Abbott Laboratories Vollzeit
Abbott is a global healthcare leader that helps people live more fully at all stages of life.

Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.

Our 109,000 colleagues serve people in more than 160 countries.

Abbott Established Pharmaceuticals (EPD) is looking for a:

Global Marketing Director Women's Health:

for our global EPD Headquarter based in Allschwil/Basel, Switzerland.

Primary Job Function:

  • Lead Therapeutic area business growth by creating specific global strategic business plans for Women Health products (Brands, BGX, Gx and OTC/OTx) to drive global sales growth to be ahead of market and gain market share growth from competition in the EPD markets, including geoexpansions into new markets.
  • Lead crossfunctional Growth Teams to actively develop fiveyear strategies for the Women Health Therapeutic Area to bring differentiated products and services. Ensure the organization builds and enhances the future portfolio of the TA with a broad mindset taking into account deep insights of doctors, pharmacy/trade, shoppers, customers, particularly with the patients' at the core of everything we do. Proactive approach to portfolio, TA and brand management permeating global commercial and development team driving all of the ideas, discoveries, programs and plans down the line to the affiliates and teams on the ground. Responsible for the whole value chain of the TAs from product ideation through to improving compliance of the patient to improve treatment outcomes.

Core Job Responsibilities:

Create marketing & business strategies:

  • As the global lead of the "Growth Team" to lead the marketing and commercial strategic process for the therapeutic area and the therapeutic drugs / services under his/her responsibility.
  • Drive TA architecture and brand positioning and competitive differentiation and messaging in all aspects of the TA and relevant brands.
  • Continuously review and enhance TA positioning, portfolio choice and brand architectures.
  • Drive product and brand extensions into selfselection to properly enhance the coverage of the category and brands.
  • Works cross functionally across Abbott EPD markets in developing comprehensive strategies for the TA including corresponding plans, processes, and procedures to drive everything through the line to the customers and patients.
  • Build global and affiliate priorities to ensure proper portfolio management.
  • Develop Global promotional communication strategy in line with the strategic mandates and imperatives.
  • Approve the global strategic product go to market strategies including campaigns, positioning, key messages and spend allocation, and provide guidance to affiliates on execution.
  • Full responsibility for Global launch plans and their successful implementation in affiliates.
  • Provide strategic direction to and coach Portfolio Managers, Future Portfolio Managers, Global Brand Managers (GBMs) on challenging country teams in annual preplan meetings on their strategy, planned activities and sales forecast.
  • Coordinate annual planning process for TAs and Brands.
Deploy marketing & business strategies to drive franchise growth:

  • Review and align the strategic business plans for the Marketing team (Future as well as current).
  • Approve focus countries strategic brand launch plans within assigned group of products and define rollout priorities.
  • Set market share objectives, sales targets and performance goals for the assigned group of brands/portfolio
  • Guide affiliate priorities to ensure proper portfolio management.
  • Drive Portfolio optimization / resource allocation including product enhancement and line extensions.
  • Drive product launch playbook (Marketing material, seeding information, medical information, messaging indications).
  • Drive global commercial activities to realize the business objectives.
  • Ensure Affiliate marketing plans are within the strategy and portfolio imperatives and are reviewed and challenged and remedied.
  • Review GTM plans and ensure launch excellence is adopted by affiliates to be best in class execution
  • Drive sales growth for the assigned brands globally and in specific local markets, by supporting and directing affiliates.
  • Work closely with the trade marketers and sales department to drive portfolio selling, key accounts and partnerships with the trade.
  • Decide on budget, resource allocation and portfolio management for the assigned products.
  • Drive and defend the support budget within global and local marketing teams.
  • Meet with counterparts within the affiliates to review and challenge locally initiated sales & marketing activities for the assigned group of products.
  • Have oversight of pricing changes for assigned group of products in any country.
  • Manage and drive launch planning and tracking.
  • Coordination of affiliate inputs in to annual

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