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Digital Content
vor 2 Wochen
Contribuez au renouveau de gérald genta et DANIEL ROTH
Vivez une aventure entrepreneuriale au sein de ces 2 marques légendaires de haute horlogerie, désormais en pleine renaissance avec le support de La Fabrique du Temps Louis Vuitton à Genève.
Nous recherchons un Digital Content & Social Media Manager expérimenté qui puisse transmettre l'identité propre de chaque marque et en gérer les réseaux sociaux. Une des principales missions de cette opportunité est de diriger la création de contenu avec une dimension digitale incontournable, à la fois dans les formats et la mise en valeur.
Vous souhaitez rejoindre une structure à taille humaine avec une forte agilité et ambition ; vous reporterez directement au Head Of Business Development & Marketing et disposerez d'une large liberté créative.
**Vos Responsabilités ?**
Création de contenu
- Proposition et exécution de la stratégie de contenu, avec angle d'art direction spécifique à chacune des marques
- Briefing, planification et gestion des photoshoots avec agences créatives internes et externes dans le cadre de lancement produit, événements et mise en valeur du patrimoine
- Direction de la post-production et mise en place de l'amplification organique
Gestion des réseaux sociaux
- Elaboration et mise en œuvre de la stratégie sociale media pour chacune des marques (notamment Instagram et LinkedIn), exécution du posting hebdomadaire
- Définition et mise en action du calendrier éditorial, incluant la validation du copywriting
- Gestion de l'engagement, incluant community management et social listening
Analyse et benchmarking
- Revue de la performance de chacune des marques, en termes de croissance organique et d'engagement parmi les indicateurs majeurs
- Préparation et présentation d'analyses régulières, ainsi que d'analyses ad-hoc
- Suivi des innovations intra-industrie mais également multi-sectorielles, et présentation des initiatives les plus disruptives avec un potentiel intéressant
PROFIL
**Parlons de vous...**
- Affinité ou expérience précédente dans un contexte entrepreneurial avec une capacité reconnue de prise d'initiative, priorisation, autonomie et anticipation
- Être disruptif et créatif, avec une forte attention au détail et exigence de qualité dans le management de projet
- Indépendance, capacité de prise de décision et capacité à challenger ses interlocuteurs tout en ayant une bonne aptitude à la collaboration transversale
- 5-8 ans d'expérience minimum en création de contenu, une expérience dans l'industrie du luxe est un pré-requis tandis que l'expérience dans l'industrie horlogère n'est pas obligatoire
- Expérience d'un ou plusieurs social media tools (Sprout, Sprinklr, Falcon, Hootsuite ), la maitrise du logiciel Photoshop est un plus
- Anglais et Français indispensables pour la communication et copywriting, Italien est un plus
- Disponibilité pour des voyages à l'étranger
**A quoi ressemble le processus de recrutement ?**
- 1 : Entretien avec Gabrielle, Responsable Recrutement
- 2 : Test Predictive Index
- 3 : Entretien avec Nicolas, Marketing and Distribution Manager GGDR et Louis, Head of Business Development & Marketing GGDR
Nous serons transparents et assurerons le suivi tout au long des étapes du processus de recrutement.
**Autres informations**
Contrat: CDI
Package salarial & avantages: à discuter lors des entretiens
Date de début: 1er avril 2024 au plus tard
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