Senior Consumer Market Insight Manager

vor 1 Monat


PlanlesOuates, Schweiz Groupe L'OCCITANE Vollzeit
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The L'OCCITANE Group is a global, natural and organic ingredient-based cosmetics and well-being products maker, producer and retailer. The Group is built on strong values of entrepreneurship, team work, respect and authenticity. It is committed to developing products that are environmentally friendly and sustainable.
The Group has 8 brands : L'OCCITANE en Provence, Melvita, Erborian, L'OCCITANE au Brésil, Elemis, Sol de Janeiro, Grown Alchemist and LimeLife.
With a presence in 90 countries, our products are distributing in more than 3,000 stores in the world.Senior Consumer Market Insight Manager

CONTEXT & MISSION : The vision of Consumer & Market Insights is to make human centricity a competitive advantage for the L'Occitane Group. We ensure to put consumers at the heart of our reflections, to build brand uniqueness and differentiation and secure long-term growth. We drive an external and brand building focused culture in the organization and help building brand uniqueness and differentiation and secure long-term growth.

We are looking for a Senior Consumer and Market Insights Manager. You will work on the global brand strategy for L'Occitane en Provence and help the company make strategic choices across the portfolio. The role is reporting to the Global Consumer & Market Insights Director.

MAIN RESPONSIBILITIES :

Global Brand L'Occitane en Provence :

Help drive strategic decisions at HQ and in key markets, based on global consumer insights, that will drive total brand health and desirability in the long term

Provide a holistic view of global prestige retail beauty in terms of category trends, consumer expectations, competitive benchmarks

Master the customer journey and support cross-functional teams in maximizing their business impact across omnichannel touchpoints and customer lifecycle, ensuring that the brand experience matches the standards of prestige and is rooted in consumer needs at key points of contact in the marketing funnel

Proactively scout, assess, and suggest market research techniques and tools that address business needs and drive consumer-centric decision-making across the organization by enabling the CMI team to operate as a centre of excellence for the whole organisation, and become a strategic partner for the Marketing, Communication, R&D and amongst others.

Ensure data excellency within the organization (capability building, data reliability, data accessibility)

HOW YOU CAN FIT :

At least 7-10 years of consumer insights experience, preferably in the beauty industry and preferably in a regional or global role

At least 2-3 years experience in the luxury sector: beauty, fashion, jewellery, hospitality, etc.

Proficiency in all key aspects of brand building excellence, understanding of mental & physical availability drivers, insight generation

Experience in leading qualitative and quantitative market research projects end-to-end, from design to activation of learnings

Strong skills on data analysis and statistics, ability to draw out insights from research and turn complex data into actionable recommendations

Experience in shopper insights, shopper psychology & behaviour across omnichannel touchpoints

Strategic thinker with a proven track record translating insights into business growth

Well-balanced mindset between analytical skills and story-telling capabilities

High level of maturity, excellent communication and influencing skills across organizational levels

Problem-solving attitude and can do working approach

Fluency in English; a good French base is an advantage

Strong team spirit and ability to interact constructively with people at all levels and from diverse cultures

WHAT WE OFFER:

Working for a unique company, strongly committed towards the planet and the people (B Corp certification)

Working with passionate colleagues coming from all over the world

A unique culture centered around entrepreneurship, where everyone is expected to collaborate, experiment & move fast

Internal mobility opportunities

Monthly allocation & discount for store products

Attractive Social Insurances coverage

5 weeks annual leaves & 3 extra-days offered as public holidays

Flexible and Hybride Work arrangement

Attractive Parental Leave Policy

Public Transport allowance

Permanent contract

Starting Date : 1st April 2024

Location: Headquarters, Geneva (Plan-les-Ouates)



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