Consultancy (6 months, home-based): Marketing Strategy Consultant, Individual Giving, Division of Private Fundraising and Partnerships (PFP)

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, hope

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfil their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up.

The Division of Private Fundraising and Partnerships (PFP) aims to achieve results for children by maximizing UNICEF's private fundraising and advocacy around the world. To carry out this mission, PFP coordinates fundraising activities and private sector partnerships with offices in over 50 countries.

The global team operates to support and enable countries in their fundraising, and this role works within that approach to support and develop the capabilities of teams, as well as supporting or leading the development of relevant global strategies. Individual Giving is one of UNICEF’s most critical sources of revenue and the PFP Individual Giving team, which this role would be part of, focuses on supporting countries to grow their individual giving revenue. The marketing team is an integral function of Individual Giving, and the role of Marketing Strategy Consultant will be instrumental in working with markets to redefine their fundraising approach and develop relevant marketing strategies.

How can you make a difference? 

This post supports bringing a marketing approach and marketing best practices into Individual Giving and supporting a shift towards audience centricity in markets. Provide tools and support development of capabilities of teams for marketing topics with a specific focus on segmentation and donor journey strategy. Support the Marketing Manager in the deployment of elements of the Strategic Marketing Framework that supports the shift to market orientation (from a sales orientation). Support the review of CRM strategy and supporter lifecycle management, working with the SES program, geographical squads and markets directly on their journey development. Marketing framework   • Develop action plan and tangible workstreams to deliver elements of the framework including implementation of skills and capabilities and capacity building projects. • In collaboration with the geographic squads support selected markets with marketing projects and upskilling based on the concepts outlined in the Marketing Framework. • Support key markets to pilot the framework and secure case studies of positive outcomes. • Work in close consultation with stakeholders within and beyond PFP.   Segmentation • Lead the work on Segmentation upskilling, development, and implementation for PFP IG. • Develop materials for use case definition workshops and business case documentation, lead the engagement with key markets in these areas and creation of project plans and briefing documents for agency support. • Enable and assist the development and implementation of segmentation projects in key markets, and capturing learnings and results to show proof of concept and case studies. • Assist other PFP IG teams to upskill and build capacity on this topic and work collaboratively to enable cohesive approaches.   Supporter Lifecycle management and donor journeys development • With agency support conduct a review of CRM strategy and refresh approach to lifecycle management. • In collaboration with geographic squads and SES squad support selected markets with SES strategy review and advise on their journey development. Guide Marketing specialist (CRM/Automation) in prioritisation of journeys development and support for markets.   Marketing best practice and support • Work with Marketing Manager to identify and develop holistic marketing approaches that deliver for acquisition, retention, and engagement metrics. • Development of marketing tools, templates, and guidance for use by markets. • Provide training and consultancy for key markets and the wider PFP IG team and RSC colleagues on embedding marketing practices. • Updating Marketing Resource Centre and other knowledge management tasks.   Scope of Work: • Work as part of the functional DJX squad to deliver marketing expertise and support to markets • Delivery of Marketing Framework pilots with selected markets • Project management of Global IG segmentation project • Effective delivery of use case workshops, business cases, briefs, and project planning documents to enable the development and implementation of segmentation approaches in key markets • Continuation of training and resource materials on the topic of segmentation to support PFP colleagues and colleagues in market • Work closely with the retention, email, and content specialist teams to feed into wider section donor retention strategies, showing evidence that marketing expertise is valued and utilised in these areas • Lead the development and usage of tools and templates for Marketing best practices, collecting and sharing case studies and examples with other stakeholders • Maintaining strong and excellent relationships with markets and other PFP stakeholders • Agency briefing, communication and management • Deputize for Marketing Manager when required   Work Assignments Overview & Deliverables   Segmentation training & content

• Create the knowledge sharing content and training materials on the topic of segmentation in collaboration with the KM team by 31 Aug 2024

Segmentation use cases workshops

• Facilitate 7 use case workshops for markets in scope of the segmentation program by 30 Sept 2024

Segmentation use cases workshop toolkit

• Based on segmentation workshops, deliver a segmentation toolkit that can be used for self-serve market planning by 31 Oct 2024 

Marketing framework phase II

• Develop the next set of toolkits for the Marketing framework by 30 November 2024:

- Strategy creation

- CRM strategy planning

- Comms planning 

Marketing framework Market pilots

• In collaboration with geographical squads, identify pilots with markets, experiments, and potential trials to test assumptions, learn and optimise the framework by 31 Dec 2024

CRM strategy and supporter lifecycle management review 

• Secure agency support and review the CRM strategy and supporter lifecycle model to inform SES strategy and approach to macro and micro journeys development by 31 Jan 2025

To qualify as an advocate for every child you will have... 

Education:

An advanced university degree (Master’s degree or higher) in Marketing, Business/Management and/or related discipline is required. Alternatively, a first-level university degree, with an additional 2 years of relevant professional work experience will be accepted in lieu of an advanced university degree.

Experience:

• A minimum of 10 years of progressively responsible and relevant professional work experience in integrated marketing/ digital/marketing planning role or brand/product marketing capacity.

• This includes minimum of 5 years' experience project managing multichannel marketing campaigns and experience of development and implementation of marketing strategies, especially segmentation and marketing planning.

• A minimum of 5 years’ experience in CRM/lifecycle/retention marketing function, with Experience of Marketing Cloud or other automation systems is required.

• Proven strong project management capability with experience delivering through others is required.

• Experience working in global organisations with projects crossing multiple markets with different business challenges is required.

• Experience in marketing or advertising agencies is highly desirable.

• Experience of training and capacity building teams is highly desirable.

• Experience working across a variety of IG products and audiences is highly desirable.

• Ability to work across multiple projects, with multiple stakeholders and moving deadlines is highly desirable.

• Experience managing agencies and suppliers and leading procurement processes is desirable.

• Knowledge within a global function of UNICEF or other International NGO is desirable.

Other Skills:

 

• Ability to manage multiple projects under time pressure with strict attention to detail is required. 

• Excellent communication skills (both written and oral). 

• Strong analytical skills and problem-solving mindset is an asset. 

• Passionate and energetic team member with a genuine interest in working in the international aid and development sector is an asset. 

• Excellent relationship management and communication skills is essential. 

• Proven strong project management capability with experience delivering through others required. 

• Ability to work across multiple projects, with multiple stakeholders and moving deadlines is highly desirable. 

Language:

Fluency in English is required. Knowledge of another UN language or a local language is an asset. 

For every Child, you demonstrate... 

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit here. 

Remarks:  

Please indicate your all-inclusive (lump sum) fees in USD against the deliverables listed above. If there is a need for business travel, the travel costs will be covered by UNICEF separately. The office selects the individual based on best value for money.

Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. 

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